ROI analysis of apartment in VERA TOWER: DLD data and real deals


1. Area definition and data structure

Actual location: According to DLD, the VERA TOWER building belongs to the Business Bay area, with the master project also Business Bay. The DLD database records 327 transactions for this building. All further analytics are based on VERA TOWER (studios, i.e. 0BR) and, for comparison, on the Business Bay area.


2. Transaction dynamics and liquidity

In VERA TOWER, studio transactions have been actively recorded since 2020, with the peak of handover and registrations in 2022–2023, followed by a steady flow of deals in 2024–2025. This indicates good market liquidity for the asset, including against the backdrop of larger supply in the area.


3. Price dynamics and price level per m²

For VERA TOWER (studios), the average price per m² based on actual transactions over the last 12 months (only valid deals, DLD database) is about 24,450 AED/m². This is slightly below the average for the entire Business Bay area, where over the same period the average price for studios is 27,990 AED/m².

The long-term trend for the area shows growth in the average price: in 2021 the level was 17,800–22,400 AED/m², followed by steady growth to 28,000–29,000 AED/m² in 2024–2025. VERA TOWER falls within the market range and does not show strong deviations; however, recent studio transactions have been concluded with a small discount to the area average.


4. Rental market and yield

For VERA TOWER there are currently no actual registered studio (0BR) lease contracts in the DLD database, likely due to the newness of the building and delays in publishing rental agreements. A direct estimate of the average rental rate for studios in this building is not possible based on current DLD data.

For Business Bay, over the last 12 months the average annual rental rate for studios is 1,614 AED/m²/year. The 3–4 year trend shows steady growth from 860–1,200 AED/m²/year in 2020–2022 to 1,500–1,690 AED/m²/year in 2024–2025 — one of the hottest rental markets in Dubai.


5. Comparison of VERA TOWER and the area

The price per m² in the building is slightly below the area average: VERA TOWER — 24,450 AED/m², the area — about 27,990 AED/m² over the last 12 months. Rental yield (ROI) for the building can only be estimated based on area benchmarks due to the lack of direct data.


6. ROI and fair price for an investor

Gross yield (Business Bay, studios, last 12 months): about 5.8% per annum (1,614 / 27,990). The typical “investment fair entry level” range for a target yield of 7–8% is 20,200–23,100 AED/m². The current market level is above this “investor base”, which confirms strong demand, but investors targeting 7–8% should factor in a discount to the market price based on area statistics.

ROI including all transactional costs (around 7–8% for DLD, brokerage and deal execution) is lower — about 5.4% per annum (calculated via effective entry price). To achieve a higher real yield, an investor needs either a special discount on purchase or a rental rate above the area average; however, there is no confirmed building-specific data to support this.


7. Conclusions for an investor

– VERA TOWER is one of the liquid new assets in Business Bay with a large number of registered transactions.
– Price dynamics are in line with the overall area; no significant discount or premium is observed.
– There is no valid DLD rental data for the building, so one has to rely on area benchmarks: current market yield is estimated at 5.8% gross, which is below the classic investor target (7–8% per annum).
– To reach a 7–8% ROI, studios need to be purchased with a noticeable discount (in the range of 20,000–23,000 AED/m²), which is achievable in individual negotiated cases, but not guaranteed.
– The outlook for the area is positive: liquidity is high, rental demand is steadily growing, and the price level is one of the most resilient in Dubai.

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