Hq By Rove

About the project

Hq By Rove is a 414-unit development by Irth Urban Development in Business Bay, Dubai. The project is active, with a reported completion ratio of 70%. Its completion date is 31 March 2029.

Project profile and current progress

Hq By Rove has 414 total units and a total area of 47,131.26. The project commenced on 15 December 2025 and is active. Its reported completion ratio is 70%, with 31 March 2029 recorded as the completion date. The project is located in Business Bay, a central Dubai district that combines commercial buildings, residential high-rises, waterfront development and internal road networks. Business Bay forms part of Dubai’s urban corridor along the Dubai Canal and has developed from an originally commercial-focused master plan into a mixed-use district with a larger residential component.

Business Bay setting

Business Bay sits along the Dubai Canal and immediately southwest of Downtown Dubai. The district is characterised by high-rise office and residential buildings, canal-facing developments, landscaped public areas and waterfront promenades. Its built environment includes commercial towers alongside an expanding range of residential schemes. Business Bay includes 156 projects, comprising 39 active developments and 103 completed projects, with 64,372 units across the district. The wider district has a large freehold development footprint of 64 million square feet. Canal-side development has also introduced marina-style components and waterborne transport options in parts of the neighbourhood.

Road and public transport connections

Business Bay is served by the Dubai Metro Red Line. Station R26 is 551 metres from the district reference point. The district lies beside Sheikh Zayed Road and connects to Al Khail Road through its local arterial network. Road upgrades in the area have included widening works on parallel routes and junction improvements intended to support traffic flow. Downtown Dubai and the Burj Khalifa are 1.5 km from Business Bay, while The Dubai Mall is 1.9 km away. Dubai International Airport is 12.6 km from the district, and Mall of the Emirates is 10.0 km away.

A mixed-use central district

Business Bay was designed as a combined commercial and residential quarter and has become a major business address in central Dubai. The district’s original master plan emphasised commercial floor space, while subsequent development increased the residential share of its built environment. Waterfront areas form part of the district’s character, with the Dubai Canal connecting to the Dubai Creek and supporting marina and promenade-led development. Marasi Business Bay includes waterfront residences, a marina and promenades, while Al Habtoor City combines hotels and residences along the Sheikh Zayed Road waterfront. Existing residential projects in the district include 15 Northside, Binghatti Canal, Clayton Residency and Merano Tower.

Surrounding development activity

Business Bay contains completed residential and commercial towers as well as active construction projects. Canal Crown is under development, and Burj Pacific is nearing completion. The district has also seen plot acquisitions and plans for new office and tower development along the canal. Business Bay has accounted for office transactions and waterfront-focused land deals, reflecting its role as both a commercial centre and a residential district. Its development pattern includes canal-front schemes, office clusters, hotel developments, retail concepts and residential high-rises. The completed and active projects across the district continue its evolution as a dense mixed-use urban area adjacent to Downtown Dubai.

Developer and completion date

Hq By Rove is being developed by Irth Urban Development. The project’s completion date is 31 March 2029. Irth Urban Development is identified as the developer for the project, which is located within Business Bay’s established freehold development area. The project’s 414-unit scale places it within a district that contains both completed high-rise buildings and continuing construction activity. Business Bay’s location along the Dubai Canal, its Red Line metro service and its road links to Sheikh Zayed Road and Al Khail Road form part of the setting for Hq By Rove.