Discover La Mer in Jumeirah 1
La Mer is a vibrant beachfront destination located in Jumeirah 1, Dubai. Spanning over 13.4 million square feet of existing and reclaimed land, it offers nearly 2.5 kilometers of pristine beaches combined with extensive shopping, dining, and entertainment options.
La Mer is divided into two main areas: La Mer North and La Mer South, featuring more than 130 shops, cafés, restaurants, and beach activities. The design draws inspiration from natural seaside elements such as driftwood and rusted metal, creating a unique coastal atmosphere that blends modern architecture with rustic charm.
Visitors can enjoy various amenities including day room rentals, private cabanas, and recreational activities like the Hawa Hawa trampoline. The Wharf, opened in 2018 as part of La Mer’s second phase, introduces industrial aesthetics and a surf park, enhancing the area’s appeal.
Future developments include a hotel and residential housing situated on two man-made peninsulas, further establishing La Mer as a key lifestyle and leisure destination within Dubai.
