J1 Beach is a district of Dubai, 2.6 km from Emirates Towers Metro Station.
J1 Beach is a new beachfront area that replaces the former La Mer South in Jumeirah 1. The site has been redeveloped as a curated stretch of seaside dining and leisure venues on the western edge of Jumeirah 1, with sea-facing hospitality and public beach access.
J1 Beach occupies the southern extension of the La Mer coastline within Jumeirah 1. It is a beachfront leisure precinct focused on restaurants, licensed beach venues and public spaces for residents and visitors to Jumeirah and neighbouring communities. The destination replaces La Mer South and is delivered by Merex Investment.
J1 Beach is within road distance of central Dubai destinations. Approximate driving times are:
The nearest Red Line Metro interchange is approximately 2,555 metres away. Car, taxi and other road transport are the usual ways to connect with the Metro network, while the beachfront precinct itself is primarily accessed by road.
J1 Beach brings together several hospitality operators and venue concepts, including Gigi Rigolatto, Bâoli, Sirene Beach by Gaia and Sakhalin. Gigi Rigolatto is an Italian restaurant with a reported 5,000-square-metre footprint and indoor and outdoor dining. Sakhalin is a beachside restaurant led by chef Vladimir Mukhin, serving Mediterranean, Asian and Russian dishes.
Licensed beach venues offer sea views, golf-cart shuttles around the precinct and all-day dining. Merex Investment is behind the launch of J1 Beach. A grand opening was expected in September 2024, while Gigi Rigolatto opened on 14 October 2024.
Nearby educational and child-development facilities include Jumeira Baccalaureate School, approximately 0.8 km away, and Widad Center for Child Development, approximately 2.2 km away. These institutions form part of the wider range of local services in Jumeirah 1.
The surrounding area has a strong dining and evening-leisure scene, with Ladies Nights and brunch options adding to J1 Beach’s hospitality offer.
J1 Beach is a hospitality and leisure precinct for visitors, residents seeking beachside dining, and F&B and hospitality operators. The location is suitable for:
As a commercial, leisure-led destination, J1 Beach complements the surrounding residential streets and local services of Jumeirah 1.
Which operators are at J1 Beach?
Gigi Rigolatto, Bâoli, Sirene Beach by Gaia and Sakhalin are among the venues at the precinct.
Who is developing or managing the project?
Merex Investment is behind the launch of J1 Beach.
When did J1 Beach open?
The wider precinct was expected to open in September 2024, and Gigi Rigolatto opened on 14 October 2024.
How close are local schools and child services?
Jumeira Baccalaureate School is about 0.8 km away, while Widad Center for Child Development is about 2.2 km away.
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How to cite:J1 Beach — Continental Club Property, 2026-07-30, https://continentalclub.ae/location/j1-beach/
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