Developer: Mered · Dubai Media City
Iconic Tower is a residential project by Mered in Dubai Media City, Dubai, with prices from AED 2 500 000, handover Q1 2028, construction 34.9% complete per the DLD registry, 319 units, 191 DLD-registered sales since 2023.
Every figure carries its origin: “DLD registry” is taken from the Dubai Land Department register, “Developer supplied” is stated by the developer, “Our calculation” is computed by us from the first two. Developer prices change without notice — confirm before you commit. Methodology
| Type | Units | Typical size, sq.ft |
|---|---|---|
| 1 Bedroom | 144 | 865–1 173 |
| 2 Bedroom | 124 | 1 283–2 364 |
| 3 Bedroom | 9 | 2 305–4 359 |
| 4 Bedroom | 33 | 2 516–2 792 |
| Other units | 9 | 457–4 275 |
Size range excludes the smallest and largest 5% of units of each type.
All units are freehold. Data from the DLD registry.
The purchase price is split into these stages.
The exact schedule is confirmed in the sale agreement for the selected unit.
For UAE residents the down payment starts at 20% with terms up to 25 years. Indicative monthly payment for prices from 2 500 000 AED is 10 557 AED.
Estimates only; not a bank approval.
All Dubai projects handing over in 2028 →
Data from the Dubai Land Department project registry (updated 07.10.2026 09:55).
Pace: 1.68% per month. At this rate 100% falls on 05.11.2029.
The pace is calculated from the past year of inspections. It is an estimate, not a developer commitment. For reference: across 1,175 completed projects the median pace is 2.48% per month and the median build takes 40 months.
61 more photos in the DLD register
Construction photos are taken by the technical inspectors of the Dubai Land Department (DLD) and remain its property. We show compressed copies; full-resolution originals are available in the Real Estate Project Status service.
All Dubai construction in the DLD register · Developer: Mered · District: Dubai Media City
| Date | Type | Size, m² | Price, AED |
|---|---|---|---|
| 30.09.2026 | 2 BR | 221.2 | 7 592 381 |
| 29.09.2026 | 4 BR | 251.2 | 10 550 004 |
| 22.09.2026 | 1 BR | 80.7 | 3 895 111 |
| 16.09.2026 | 2 BR | 148.6 | 5 615 099 |
| 27.08.2026 | 1 BR | 109.0 | 4 391 020 |
| 13.08.2026 | 2 BR | 219.6 | 8 447 755 |
| 31.07.2026 | 1 BR | 103.0 | 5 284 375 |
| 26.06.2026 | 1 BR | 81.3 | 3 580 958 |
| 17.06.2026 | 2 BR | 149.4 | 5 865 222 |
| 04.06.2026 | 1 BR | 80.7 | 3 841 359 |
| 04.06.2026 | 2 BR | 149.8 | 7 448 750 |
| 03.06.2026 | 1 BR | 110.3 | 4 200 000 |
| 02.06.2026 | 2 BR | 123.2 | 5 004 334 |
| 01.05.2026 | 2 BR | 152.1 | 7 781 428 |
| 01.05.2026 | 1 BR | 81.3 | 3 464 430 |
| 29.04.2026 | 1 BR | 110.3 | 3 297 128 |
| 27.04.2026 | 2 BR | 123.2 | 4 259 717 |
| 03.04.2026 | 1 BR | 103.0 | 4 976 995 |
| 10.03.2026 | 1 BR | 100.2 | 4 779 699 |
| 10.03.2026 | 1 BR | 101.7 | 4 098 836 |
Dubai Land Department transaction registry, updated 06.10.2026. Explore Dubai property transactions →
Dubai Land Department records for this building: closed transaction prices, not asking prices or estimates. Figures are medians, so a single expensive sale does not move them.
The yearly figure compares the last 12 months with the 12 before them: calendar years would not work, the current one is unfinished. The district moved 0% over the same period, so the building grew faster.
| Type | Size, m² | Price, AED | Per m² | Deals |
|---|---|---|---|---|
| 1 bedroom | 100 | 3 480 797 | 34 808 | 97 |
| 2 bedrooms | 150 | 5 702 466 | 38 016 | 74 |
| 3 bedrooms | 214 | 8 786 657 | 41 059 | 8 |
| 4 bedrooms | 253 | 9 948 782 | 39 323 | 11 |
Median across all recorded deals in this building. Rows with fewer than five deals are omitted: there is nothing to average there.
From 2024 to 2026 — +16% on the price per square metre in this building. The district moved -21% over the same period, so the building outpaced the market.
Top to bottom: purchase price per m², year, annual rent per m², gross yield.
All figures are medians. Years with fewer than eight deals are skipped; rent is shown where there are at least twenty contracts. The yield is gross — service charges are not published in the register.
* 2026 is still in progress and its bar covers part of the year. The growth figure above uses completed years.
Source: Dubai Land Department transaction register. The register is updated daily; the figures here are recalculated weekly.
DLD has recorded 191 sales in this building since 2023, 1 of them resales. We compare your unit with sales of the same layout here, not with asking prices. Free, reply within 24 hours.

Iconic Tower is an active residential project by Mered in Dubai Media City. The development is recorded with 319 units in one building, and its construction completion ratio is 34.86%. Completion is scheduled for Q1 2028.
Iconic Tower is planned as a G+66 residential tower with six podium floors and five levels of parking. Its architecture and interiors are designed by Pininfarina, with the project’s design drawing on the forms of sand dunes and sea waves. The building includes residential floors, a penthouse level and dedicated amenity areas. Views identified for the development include Palm Jumeirah, Burj Al Arab, Jumeirah III, Burj Khalifa and Downtown Dubai, Dubai Marina, Bluewaters and Emirates Golf Club. Residences are described with wood and marble finishes, while balconies and terraces are planned with sea views.
The project includes studios, one-bedroom, two-bedroom, three-bedroom and four-bedroom apartments, together with a penthouse. The development is described as having 310 apartment units and one penthouse, while the registered total unit count is 319. Available one-bedroom apartment sizes are stated from 858 to 1,100 sq ft. Two-bedroom apartments range from 1,319 to 2,277 sq ft, and three-bedroom apartments range from 2,496 to 2,752 sq ft. The building is planned to include one penthouse alongside its apartment collection.
Two floors are dedicated to resident amenities. Family-oriented facilities include a kids’ play area, kids’ pool, main pool and pool bar. Indoor spaces include a private lounge, private dining room, dining room, yoga practice studio, equipped gym, private cinema, reception and lounge. The upper amenity offering includes an infinity pool, lounge bar, outdoor terraces, Jacuzzi, sauna, steam baths, spa, pool-deck lounge and lounge and relaxation area. An outdoor BBQ area is also included. The amenity collection combines pool, wellness, fitness, dining and leisure spaces within the tower.
Iconic Tower includes 423 parking spaces. Eighteen VIP parking boxes with air conditioning are planned, and electric vehicle charging stations form part of the parking provision. The building is also designed with 15,000 sq ft of retail space. Parking is arranged across five levels, while the broader structure includes a basement, ground floor, five parking podium levels, 60 residential floors, a mechanical floor and a roof. These components form the single-building development registered in Al Safouh Second.
Iconic Tower is located in Dubai Media City, within the Al Sufouh Second area. Dubai Media City is a business district and free zone focused on media, advertising and information-technology companies. The district is positioned between Dubai Marina and Al Sufouh and has direct road access to Sheikh Zayed Road. Nearby destinations identified for the project include Palm Jumeirah in 5 minutes, Dubai Golf Club in 9 minutes, Jebel Ali Horse Race Course in 11 minutes, Bluewaters Island in 15 minutes, Skydive Dubai in 19 minutes and Downtown Dubai in 25 minutes.
Prices at Iconic Tower start from AED 2.5 million. The payment plan is structured as 50/50: 5% is due on booking, 45% is due during construction and 50% is due on handover. The project start date is recorded as 30 September 2024. Its current status is active, with a recorded construction completion ratio of 34.86% following the inspection dated 11 August 2026. The registered completion date is 28 February 2028, corresponding with the stated Q1 2028 handover period.
Iconic Tower is developed by Mered. The project is associated with Mered Residences Real Estate L.L.C. as the registered developer entity. Mered’s development is positioned in Dubai Media City and combines apartments, a penthouse, retail space, parking and two amenity floors in one residential tower. Pininfarina is responsible for the architecture and interiors of Iconic Tower.
Dubai market as a whole: prices, transactions and trends (DLD data) →
We will send floor plans, the payment plan and available units for this project.
Project data comes from the Dubai Land Department (DLD) registry.
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How to cite:Iconic Tower — Continental Club Property, from Dubai Land Department registry and developer data, 2026-09-29, https://continentalclub.ae/project/iconic-tower-dubai-media-city/