Keturah Reserve is a district of Dubai.
Keturah Reserve is a master-planned sub-community within MAG City in Mohammed Bin Rashid City. The development is presented by MAG Group around a central, large-scale park and a set of design principles intended to prioritise landscape, natural light and environmental responsiveness. The project positions itself as a residential enclave offering villa plots and a tightly governed architectural language rather than a cluster of speculative towers.
Keturah Reserve is part of MAG City’s portfolio of developments in Mohammed Bin Rashid City. The master concept places a 300,000-square-foot central park at the heart of the community. The landscaping concept references an olive-tree plantation that the developer attributes to the family’s history, with the park planned to be shaded by olive trees sourced globally. Design and planning emphasise a “bio living” approach, with homes and public spaces arranged to increase passive comfort and maintain a coherent aesthetic across private plots and developer-built residences.
The nearest Dubai Metro station on the Red Line, R26, is approximately 5.7 km from the development. Key Dubai destinations are accessible by road, with driving times varying by traffic conditions.
Keturah Reserve is planned around architectural guidelines centred on quality, design, location and nature, alongside verdant landscaping, lush parks and the idea of an “escape from the city, within the city.” The masterplan incorporates several design choices intended to support these principles:
Design credit for the Keturah Reserve concept is given to Charlie Wu of Écru Elements Design Studios. In March 2023, MAG Group launched villa plots ranging from 480 to 1,080 square metres, allowing buyers to create custom villas within the masterplan. In June 2023, MAG Group reported that 70% of the project’s units had been sold. The group also reported combined sales of USD 1.7 billion in 2024 for Keturah Reserve and The Ritz-Carlton Residences within the wider MAG City programme.
Public infrastructure works for Keturah Reserve are complete. Bidding has opened for the main construction contract, which has an estimated value of AED 3 billion, and completion is targeted for Q3 2027.
Keturah Reserve is structured around villa plots and a low-rise residential character controlled by a master design brief. It is suited to buyers and end-users prioritising custom villa development within a managed aesthetic and landscape framework. The community’s focus on passive design elements may appeal to purchasers who value space, greenery and design consistency over high-density apartment living.
Investors and developers acquiring land parcels should expect to work within MAG Group’s architectural and landscape controls. Private developers can participate where plots are marketed for external development, subject to masterplan compliance and the developer’s quality standards.
How large is the central park?
The central park measures about 300,000 square feet and is intended to be shaded by olive trees sourced globally.
What housing product is offered?
Villa plots range from 480 to 1,080 square metres, allowing buyers to develop villas in line with the masterplan.
Who is the developer and who designed the concept?
The project is led by MAG Group, while Charlie Wu of Écru Elements Design Studios is credited with the Keturah Reserve concept.
What is the project timeline and contract status?
Infrastructure works are complete, bidding has opened for the AED 3 billion main construction contract, and completion is targeted for Q3 2027.
The figures below come from registered Dubai Land Department transactions, not from listings. We show the median rather than the mean, so that one-off penthouses do not distort it.
The yearly figure compares the last 12 months with the 12 before them. Calendar years would not work here: the current one is unfinished, so the comparison would understate the change.
| Building | Deals | Price per m² |
|---|---|---|
| Keturah Reserve | 93 | 40 913 |
| MU-001 | 72 | 30 610 |
| Keturah MU-9 | 44 | 30 006 |
| Keturah MU-10 | 40 | 27 570 |
| Keturah MU-12 | 30 | 28 960 |
| Keturah MU-11 | 25 | 36 225 |
| MU-002 | 16 | 38 684 |
Linked names lead to our pages for those projects.
Source: Dubai Land Department transaction registry. Prices per square metre, sale transactions.
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RERA-approved 2026 budgets from the DLD service charge index (Mollak); residential buildings. Rate is AED per sq ft per year; YoY compares the same buildings in 2025.
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