The Pointe is a consolidated retail, leisure and residential complex located at the outer tip of Palm Jumeirah, facing the Atlantis hotel. Designed as a promenade-style destination, it combines a multi-level mall, dining and entertainment outlets, a choreographed seaside fountain and associated hotel and residential elements. The development has been delivered in stages since its launch cycle in the 2010s and gained international attention for its fountain installation and leisure offer.
The Pointe occupies a prominent position at the end of Palm Jumeirah and was developed as a 136,000 sq m retail and entertainment complex. It is positioned on the western tip of the palm and looks across the bay towards the Atlantis resort. The scheme was conceived as a mixed-use leisure destination: a five-level retail promenade stretching about 1.5 km, rooftop dining and plaza areas, a butterfly park and a direct pedestrian link to adjacent Marina Residences. In addition to retail and food and beverage outlets, the completed development includes residential homes and is connected to a 40-storey, five-star hotel with 300 rooms, a rooftop restaurant, swimming pool and lounge.
By public-transport reference, the development is shown relative to Dubai Metro Red Line station code R35, with a listed distance of approximately 5,597 metres; this distance is classified as not walkable. The Pointe sits at the tip of Palm Jumeirah, with the Atlantis hotel directly opposite across the bay. The closest named school cited for the area is Dubai College, at about 5.1 km. On-site provisions originally included parking capacity planned for 1,200 cars as part of the masterplan.
The project was launched by the developer in January 2012. Early cost estimates and scope evolved during the planning and delivery phases: an initial projected figure cited at the time of launch was AED 300 million, later reports referenced an estimated project cost that increased, and ground preparation works were completed by the end of 2013. In February 2014 a construction contract was awarded to a contractor for a substantial construction package, and completion of the core development was recorded in 2016.
Key components delivered on site include:
The Pointe became widely known for its water feature. A large choreographed fountain display was commissioned for the tip of the Palm, and later a separate Palm Fountain installation was delivered. The Palm Fountain was developed under a contract signed in June 2018 and was launched in October 2020. The fountain installation was documented as a Guinness World Record holder for the World’s Largest Fountain, occupying a significant area of sea water and incorporating a high-reaching central jet and thousands of LED lights. Public fountain shows were scheduled from sunset to midnight with short choreographed sequences at regular intervals; operational staging and opening hours were set for public viewing when the fountain was active.
In May 2023 the site underwent a change in operating arrangements: restaurants at the complex were served with a 12-month notice to close as the site was slated for redevelopment, and the fountains were closed in mid-May 2023 as part of those transitional arrangements.
The Pointe is targeted at users seeking waterfront leisure and lifestyle amenity on Palm Jumeirah. It is oriented to visitors and residents who value a concentrated dining and entertainment offer in a walkable promenade setting, combined with hotel accommodation and limited on-site residential units. The presence of a multiplex cinema, a rooftop dining precinct and the fountain spectacle made the location attractive to families, couples and leisure visitors. The direct link to nearby Marina Residences provides convenient pedestrian access for local residents. As a destination, it functions as a leisure and social hub rather than a purely residential neighbourhood.
What is The Pointe?
The Pointe is a retail, dining and entertainment complex at the outer tip of Palm Jumeirah that combines a multi-level promenade, residential elements, a cinema, a large choreographed fountain and an attached five-star hotel.
Is the fountain operational?
Historically, The Pointe hosted a large choreographed fountain and later the Palm Fountain installation. The Palm Fountain was launched in October 2020 and operated with scheduled evening shows. In mid-May 2023 the fountains were closed as part of site changes connected to a redevelopment process.
How can I reach The Pointe by public transport?
Reference mapping lists the nearest Dubai Metro Red Line station as R35 at an approximate distance of 5,597 metres; this distance is described as not walkable. The site is located at the tip of Palm Jumeirah, and access commonly relies on road transport, taxis and private vehicles with planned parking provision recorded in the masterplan.
What amenities are on site?
The completion of the development provided a five-level retail promenade with shops and F&B outlets, a multiplex cinema, rooftop dining and landscaped public areas, a butterfly park and a hotel link. The retail and leisure offer was designed to host a significant number of restaurants and shops as part of the overall masterplan.
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