Renat BashirovUpdated: 30 August 202615 min read
How to sell an apartment in ELANO by ORO24 – in this article we analyse real transaction data, prices, rental yields and liquidity for owners and investors.
For clarity, we may refer to the same unit as an apartment, a property, or a home depending on context.
Is a 1-bedroom apartment in ELANO by ORO24 Dubai a good investment
Is a 1-bedroom apartment in ELANO by ORO24 Dubai a good investment if you are choosing between studios, 1-beds and 2-beds in the same project? Based on the available data for ELANO by ORO24 in Arjan, the most liquid and transparently priced format today is the 1-bedroom apartment segment, with a clear trail of off-plan transactions and a visible resale asking range. While our analysis covers only one-bedroom units in this building, it already gives a good benchmark for entry prices, expected resale levels and potential rental positioning versus studios and 2-beds in Arjan.
From an investor’s perspective, 1-bedroom units in this project sit in a middle ground: lower ticket size than typical 2-beds, better depth of end-user and tenant demand than pure studios, and enough recent deals to read the market. The key question is whether the current asking prices still justify the expected rents and exit value once the project is fully handed over and stabilised.

What you must know about the Dubai market before selling
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Before deciding whether a 1-bedroom apartment in ELANO by ORO24 is a good investment or whether you should sell, it is important to frame the building within the broader Dubai and Arjan context.
Dubai over the last few years has shown a strong cycle of off-plan launches, with many mid-market communities such as Arjan receiving significant new supply from private developers. For investors, this creates two opposing forces:
- Strong off-plan demand and relatively accessible ticket sizes.
- Growing future competition at the time of handover and during the first years of leasing and resale.
In our sample for ELANO by ORO24, all analysed sales are off-plan transactions, which means the building is still going through the price-discovery phase. The absence of registered rental contracts for both the building and its parent community segment means there is not yet a stable history of achieved rents specifically tied to this project. Investors therefore need to lean more on comparative logic: how similar Arjan buildings price their 1-beds, and what typical yields in the area look like once a scheme is fully delivered.
For sellers this context matters because the moment when off-plan inventory converts to completed stock is when buyers become far more rental-yield driven. For buyers and investors, it means the upside will depend on whether your entry price today leaves headroom versus realistic rents and the potential saturation from other recent launches in Arjan.

Deal history for the building: price and demand dynamics
In our sample of 30 sale transactions for 1-bedroom apartments in ELANO by ORO24, recorded between mid-June 2023 and the end of May 2024, we see a clear picture of an actively selling off-plan project.
The median transaction price in this dataset is about AED 712,000, with a median price per square foot near AED 1,343. Typical unit sizes in the sample are around 517–520 sq ft, with some larger layouts at about 670–785 sq ft trading above this median ticket level.
Based on this sample, approximate monthly absorption has been around 2.5 deals per month over a 12‑month period. This is a healthy level for a single building and suggests good depth of buyer interest in 1-bedroom stock here at launch and early sales stages.
If we zoom into the example transactions:
- Smaller 1-beds around 517 sq ft traded roughly in the AED 650,000–800,000 range during 2023–2024 in the sample.
- Larger 1-beds around 670–785 sq ft achieved prices closer to the high AED 800,000s and mid‑AED 900,000s.
All 30 deals are off-plan, so there is not yet a distinction between off-plan and ready pricing. For investors this means that any price re-rating at or after handover (either upward if the market is strong, or downward if expectations were too aggressive) still lies ahead.
When you ask, Is a 1-bedroom apartment in ELANO by ORO24 Dubai a good investment from a historical pricing standpoint, the answer depends on your current asking or entry price relative to this early off-plan median of around AED 712,000. Today’s resale and assignment asks are often well above that level, which needs to be justified by actual rents and end-user demand at completion.
Official data sources and live market tools
For readers who want to explore the raw data behind this analysis, here are the key open sources:
-
Dubai Land Department open data (historical transactions)
-
Property Finder – live listings and asking prices
-
Bayut – live listings and asking prices
Recent sales in this building
| Transaction Date | Price | Property Size | Price Psf | Status |
|---|---|---|---|---|
| 2024-05-30 | 800000 | 517 | 1546 | Off-plan |
| 2023-09-28 | 986860 | 786 | 1256 | Off-plan |
| 2023-09-28 | 712120 | 517 | 1377 | Off-plan |
| 2023-09-28 | 654900 | 517 | 1266 | Off-plan |
| 2023-09-28 | 867255 | 671 | 1292 | Off-plan |
| 2023-09-11 | 685995 | 518 | 1324 | Off-plan |
| 2023-09-09 | 672600 | 518 | 1298 | Off-plan |
| 2023-09-08 | 683145 | 517 | 1321 | Off-plan |
| 2023-08-07 | 698250 | 517 | 1350 | Off-plan |
| 2023-08-06 | 901265 | 671 | 1344 | Off-plan |
Current listings and liquidity: what apartments are really asking now
As of the latest snapshot, our dataset contains 10 active sale listings for 1-bedroom apartments in ELANO by ORO24. This provides a useful view of how owners and brokers are positioning prices against the historical off-plan deals.
The key numbers from the listing sample are:
- Median asking price: around AED 875,000.
- Median asking price per square foot: roughly AED 1,644.
- Median size: about 518 sq ft.
- Completion mix: 9 units marketed as off-plan and 1 unit as completed.
Comparing this to the transaction history, the median asking price represents a step up of roughly 20–25 percent versus the earlier median of AED 712,000, and the asking price per square foot is about 22 percent higher than the median achieved level in the sales dataset. That aligns with the building’s overheat metric, where the ask-to-sold price per square foot ratio is about 1.22.
From a liquidity perspective, the estimated 2.5 deals per month and about 4 months of inventory in this dataset suggest a reasonably balanced micro-market. For an investor considering whether a 1-bedroom apartment in ELANO by ORO24 Dubai is a good investment today, it means:
- You are unlikely to be the only seller at resale; there will be competitive stock, especially around handover.
- Prices above the AED 900,000–1,000,000 range for compact 1-beds will need to be justified by superior views, layouts or fully furnished packages to move quickly.
The listings show a spread from about AED 780,000 for smaller off-plan units up to AED 1.12 million for larger layouts (around 786 sq ft) and for one completed 1-bed-plus-study type. Investors should note that premiums for larger 1-beds are already visible, which may compress yield if rents do not scale proportionally with size.
Current sale listings in this building
| Listed Date | Price Value | Size Sqft | Price Psf | Status |
|---|---|---|---|---|
| 2025-12-31 | 850000 | 517 | 1644 | off_plan |
| 2025-12-29 | 850000 | 517 | 1644 | off_plan |
| 2025-12-29 | 850000 | 518 | 1641 | off_plan |
| 2025-12-23 | 885000 | 521 | 1699 | off_plan |
| 2025-10-31 | 780000 | 517 | 1509 | off_plan |
| 2025-10-03 | 1100000 | 671 | 1639 | off_plan |
| 2025-09-30 | 865000 | 519 | 1667 | off_plan |
| 2025-09-11 | 900000 | 517 | 1741 | off_plan |
| 2025-08-28 | 896000 | 516 | 1736 | off_plan |
| 2025-07-18 | 1120000 | 786 | 1425 | completed |
Rent and yields: detailed view for investors
The current dataset does not show any registered rental contracts for ELANO by ORO24, and there are no rent listings for this specific building in the snapshot. At the parent community level (Arjan segment around the project), there are currently zero rental transactions. This means we cannot compute a direct building-specific gross yield from actual signed leases.
However, investors can still approach yield estimation using a structured method and comparative logic:
- Step 1: Use typical Arjan gross yields for similar 1-bedroom stock once completed. In practice, many Arjan 1-beds in comparable buildings often target around 7–9 percent gross yields in stable conditions, depending on finish, amenities and furnishing. This is market knowledge.
- Step 2: Combine that range with the current entry price. For example, if a 1-bed in ELANO by ORO24 is purchased at around AED 800,000 and later commands a 7.5 percent gross yield, that implies an annual rent in the AED 60,000 range. If your entry is closer to AED 900,000–950,000, the same rent level drops your projected gross yield to roughly 6.3–6.7 percent.
- Step 3: Adjust for realistic lease-up and vacancy. New buildings often take the first 6–12 months after handover to stabilise occupancy, especially in communities with high off-plan supply like Arjan.
Because all 30 transactions are off-plan and there is 100 percent off-plan share by count, the real test for Is a 1-bedroom apartment in ELANO by ORO24 Dubai a good investment will come after handover. At that point three things will become clear:
- Actual achieved rents versus current expectations.
- Time on market for new leases in the building versus competing Arjan projects.
- The discount or premium at which 1-beds in ELANO trade compared with similar size and finish properties nearby.
Until those data points appear, prudent investors should stress-test their numbers. Assume slightly lower rents and slightly longer leasing periods than optimistic broker pitches, and see whether the investment still works at your intended purchase price.
Seller strategy: how to prepare and sell this type of apartment in Dubai
For owners or early investors already holding allocations in ELANO by ORO24, positioning will be crucial once resale activity picks up. The current asking prices in the listing dataset sit clearly above the historic off-plan median, and buyers are becoming more data-driven.
Based on the observed numbers, a practical seller strategy for 1-bedroom units in this building includes:
- Aligning your ask with real transaction history. If you purchased around AED 700,000–750,000, pricing in the AED 820,000–880,000 corridor may be more defensible than pushing into the AED 1 million range for a compact 1-bed, unless your unit is genuinely unique in layout or view.
- Leaning on layout quality, not only price per square foot. The sample shows both 517 sq ft and 670–785 sq ft 1-beds. Larger units will naturally have a higher ticket but may not proportionally increase achievable rent. Highlight functional advantages (study room, extra bathroom, corner position) when justifying a premium.
- Timing your exit. With around 4 months of inventory and ongoing off-plan marketing, trying to sell when many similar units are also on the market can lead to price pressure. Consider whether to exit just before handover (to capture buyer excitement) or after a year of proven rental history, when yield-focused buyers may see more clarity.
Marketing-wise, a clear investor pack helps. Even though building-specific rental data is not yet available, you can reference realistic community rents for similar Arjan 1-beds, provide rental appraisals, and outline expected service charges to allow buyers to calculate a conservative yield.
Finally, remember that investors comparing formats in the same project will look at studios, 1-beds and 2-beds side by side. Position your 1-bed as the “balanced” option: a manageable ticket size, a broader tenant pool than studios, and more liquidity than larger 2-beds. This narrative needs to be backed by logical numbers, not just marketing language.
Investor scenarios: risks, exit strategies and upside
From the buyer’s side, the central question remains: Is a 1-bedroom apartment in ELANO by ORO24 Dubai a good investment compared to other formats you could choose in the same building or nearby?
Based on the available dataset and typical Arjan dynamics, here is how to think about it.
1-bed versus studio and 2-bed formats
Even though the JSON sample only includes 1-bedroom transactions for ELANO itself, you can apply general Dubai and Arjan patterns:
- Studios: Usually the lowest ticket size and potentially the highest headline yield on paper, but with more volatile tenant profiles and often higher churn and wear-and-tear.
- 1-beds: Often the most liquid format, balancing affordability with liveability. Suitable for singles, young couples and some small families, widening your tenant base.
- 2-beds: Higher absolute rent potential but a much higher ticket size. In mid-market communities like Arjan, yield compression is common if purchase prices are aggressive.
Given the 1-bedroom sales history and current listing levels in ELANO by ORO24, the 1-bed tranche looks like the project’s “reference” asset: enough volume in the sales dataset to read demand, and a clear spread of asking prices that lets you negotiate.
Key risks to price and yield
- Off-plan concentration: Off-plan share is 100 percent by transaction and listing count. If a large number of investors try to exit close to handover, short-term price pressure is a realistic risk.
- Yield disappointment: If investors buy at AED 900,000–1,000,000 and rents land closer to what would justify a 7 percent gross yield at lower entry prices, net returns may undershoot expectations after service charges and occasional vacancy.
- Community competition: Arjan has multiple similar projects; tenants compare amenities, fit-out quality and access. ELANO’s final execution and facility management quality will play a big role.
Exit strategies and upside
There are three main investor strategies for 1-beds in this project:
- Short- to medium-term flip: Buy off-plan near historical levels (around the AED 700,000–750,000 band) and sell into current or slightly higher asking ranges around handover. This relies on healthy secondary market sentiment and controlled competition.
- Yield play: Hold through handover and the first 3–5 years of operations, focusing on stable rent collection. This works best if your entry price is conservative and you avoid overpaying in the assignment or ready resale market.
- Value-add positioning: Furnish smartly and target a more premium tenant segment (e.g., fully furnished, work-from-home friendly 1-bed-plus-study types). This can lift your rent per square foot, but you must watch your total capital outlay.
In all scenarios, the building’s current overheat indicator (asking price per square foot roughly 22 percent above median achieved levels in the sample) suggests that disciplined negotiation on purchase price is critical. If you can secure a unit closer to historical transaction benchmarks than to the top of the current asking range, your margin of safety improves substantially.
Summary and answers to common questions
Based on the analysed dataset for ELANO by ORO24 in Arjan, 1-bedroom apartments show a solid track record of off-plan demand, with 30 sales in the sample over roughly one year and a median price around AED 712,000 at the time of those transactions. Current asking prices for 1-beds typically cluster around AED 875,000, with some units stretching above AED 1 million, and an ask-to-sold price per square foot ratio of about 1.22 indicates that sellers are already pricing in future appreciation.
Whether a 1-bedroom apartment in ELANO by ORO24 Dubai is a good investment ultimately depends on your entry price and holding strategy. At or near historic off-plan levels, 1-beds in this project can offer a balanced exposure to Arjan’s growth, with good liquidity and a wide potential tenant base. At much higher ticket levels, the risk of yield compression and slower resale becomes more pronounced, particularly given the all-off-plan nature of the current stock and the lack of hard building-specific rental evidence so far.
Below are concise answers to typical investor questions.
Is a 1-bedroom apartment here better than a studio? In many Dubai mid-market buildings, 1-beds tend to be more liquid and attract longer-staying tenants, even if studios sometimes show slightly higher percentage yields on paper. For risk-adjusted returns, 1-beds often come out ahead.
How does it compare with a 2-bedroom in the same community? Without direct 2-bed data for ELANO in this dataset, we rely on general patterns: 2-beds bring higher rents but require significantly more capital. Yield often compresses unless you buy with a strong discount. For many investors, a portfolio of two 1-beds across projects can be more flexible than a single 2-bed.
What should I watch before committing? Focus on your all-in price versus the historical median, upcoming handover timeline, and realistic community rent levels for comparable 1-beds. Build your model with conservative rents and include service charges, then see if the numbers still meet your target IRR or yield.
If you want a data-backed view for your specific unit or to compare 1-bed, studio and 2-bed options in ELANO or neighbouring Arjan projects, a customised analysis using updated transaction and rental evidence is the next logical step.
Location on the map
Approximate location of ELANO by ORO24, Arjan.



