Serena is a planned residential community in the DubaiLand area, positioned inside Wadi Al Safa 7. Launched by Dubai Properties Group, the masterplan covers about 8.2 million square feet and is conceived as an affordable, Spanish‑inspired housing neighbourhood made up of multiple phases and clusters of low‑rise townhouses and semi‑detached villas.
Serena is a gated-style community concept within DubaiLand, directly adjacent to Dubai Sustainable City and close to phase 2 of Arabian Ranches. The development sits on the eastern side of the wider DubaiLand precinct with direct access planned to Emirates Road. The neighbourhood is organised as five phases; the first three phases are known as Bella Casa, Casa Dora and Casa Viva. The architectural approach emphasises Spanish‑style homes arranged in small clusters of four to six units.
Road access and driving connections are the main transport links for Serena. The community will have direct access to Emirates Road, providing connections to other parts of Dubai and to nearby communities such as Layan and Al Waha to the south. The nearest Dubai Metro station on the Red Line carries the code R31 and is approximately 12,741 metres from the neighbourhood (not walkable for most residents).
Published driving-time references indicate roughly 27 minutes to Dubai Mall, about 25 minutes to Palm Jumeirah, 23 minutes to Burj Al Arab and around 28 minutes to The Walk JBR. DXB is commonly reported as approximately a 41‑minute drive and Al Maktoum International Airport around 25 minutes by road, depending on route and traffic conditions.
The masterplan for Serena divides the project into five phases. The initial three phase names are Bella Casa, Casa Dora and Casa Viva; Bella Casa is designed to include two‑ and three‑bed townhouses and three‑bed semi‑detached villas. Homes are described as Spanish‑styled and are grouped into clusters of four to six units. The overall programme allocated retail and community infrastructure as part of the neighbourhood: a commercial area called the Spanish Plaza at the intersection with Emirates Road, and an estimated retail provision of about 100,000 square feet to serve residents and visitors.
Community facilities planned in the original materials include three community centres equipped with swimming pools, gyms and children’s play areas, along with a clinic. At the time of the original project information, Bella Casa units were under construction and foundation work had been reported for Casa Dora. The launch documentation and masterplan also recorded target handover timing for initial phases; subsequent progress and handover dates were revised in published updates from the time of launch.
Serena is structured into named sub‑areas that form the first phases of the neighbourhood. Listed entries for those sub‑areas are:
The planning and housing mix position Serena as an option for buyers and tenants seeking affordable, low‑rise family housing in a suburban setting. The product mix — two‑ and three‑bed townhouses and three‑bed semi‑detached villas — targets families and households that prioritise private outdoor space and community amenities over high‑density apartment living. The inclusion of neighbourhood retail, community centres and a clinic in the masterplan reflects an emphasis on self‑contained daily living.
Proximity to established schooling options is a consideration for family buyers: two schools mentioned in original locality references are GEMS Metropole School Al Waha (approximately 0.6 km) and Fairgreen International School (approximately 1.3 km).
Serena’s early phases include Spanish‑styled two‑ and three‑bed townhouses and three‑bed semi‑detached villas organised in small clusters.
The masterplan and launch information identify Dubai Properties Group as the developer of Serena.
The Spanish Plaza at the junction with Emirates Road is the planned neighbourhood retail hub. The masterplan also allocates around 100,000 sq ft of retail space and three community centres to provide local shops, leisure and healthcare support.
Serena will have direct access to Emirates Road for car travel. The nearest Dubai Metro Red Line station is identified by code R31 and lies roughly 12.7 km from the site. Typical drive times include approximately 27 minutes to Dubai Mall and around 41 minutes to DXB, subject to traffic.
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How to cite:Serena — Continental Club Property, 2026-08-30, https://continentalclub.ae/location/serena/
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