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1. Definition of the area and data structure
Actual location: According to the DLD database, the building LEGADO BY PRESCOTT (marketing name Legado By Prescott) is located in Al Barsha South Fourth and is part of the Jumeirah Village Circle master project, which is confirmed by the corresponding transactions in DLD. All area and master-project analytics are based precisely on this data.
There have been 325 sale and purchase transactions recorded for LEGADO BY PRESCOTT. There are no registered lease contracts in the DLD register either for the building itself or for the Legado By Prescott project. Accordingly, comparisons and rental yield calculations are based on the master project and the area (Jumeirah Village Circle / Al Barsha South Fourth).
2. Liquidity and transaction volume
The current supply is formed mainly by studios (0BR). The largest number of transactions falls in the 2024–2025 period, which indicates the project’s sales phase and strong market interest. Over the last 12 months, several dozen transactions per quarter have been completed in the building. These are signs of good off-plan liquidity.
Rental transactions in this building (and project) are not yet present in the DLD database, which is typical for new buildings/projects that are being handed over and leased out for the first time. Therefore, to assess rental yield and average rental rates, we use data for the master project and the area.
3. Price dynamics and price levels per m²: building vs area
The average price per m² (price_psm) for studios in LEGADO BY PRESCOTT over the last 12 months is about AED 20,400. The price dynamics for transactions in the building look stable, without sharp spikes or pronounced declines/growth: quarterly values in 2024–2025 fluctuate between AED 20,100 and AED 21,100 per m².
By comparison, the average price per m² in Al Barsha South Fourth over the last 12 months is about AED 15,150. The area’s dynamics show steady growth: over the past two years, the average price in the area has risen from AED 13,000–14,000 per m² to AED 15,000–17,000 per m² in 2025, which can be seen as market upside and an improvement in the investment climate.
Thus, LEGADO BY PRESCOTT is selling at a premium of around 35% to the average price in the area — typical for new projects in Jumeirah Village Circle, especially at the handover stage.
4. Rentals: average figures for the area and master project
Since there are no DLD-confirmed lease contracts for the building or the project, we base our analysis on the area and JVC:
The average annual rent per m² (rent_psm) in Al Barsha South Fourth over the last 12 months is about AED 1,015. The same figure for the Jumeirah Village Circle master project is identical (AED 1,015/m²), which indicates data consistency. In terms of dynamics, the rental index from 2020 to 2025 shows confident growth — from AED 520–660 to more than AED 1,000/m² in 2025 for modern apartments.
5. ROI: yield calculation and investment fair value
The gross ROI (ROI_gross) for Jumeirah Village Circle is approximately 6.7% per annum when buying at the area’s average price (1,015 / 15,150 = 6.7%). For LEGADO BY PRESCOTT (when buying a studio at the average price per m² in this building), it is about 5.0% per annum (1,015 / 20,400).
Adjusting for transaction costs (entry 7–8%) reduces net yield by about 7–8%: net ROI (ROI_net) for the area will be around 6.2–6.3%, and for LEGADO BY PRESCOTT about 4.6–4.7%.
A fair price range for an investor targeting 7–8% per annum in Al Barsha South Fourth and JVC is roughly AED 12,700–14,500 per m² (1,015 / 0.08 – 1,015 / 0.07). For LEGADO BY PRESCOTT, the current average price is significantly above this range; to reach 7–8% per annum, a substantial discount is required. Otherwise, a purchase in this building will primarily be a bet on further capital appreciation rather than on high rental income.
6. Summary and outlook
LEGADO BY PRESCOTT is a new building in Jumeirah Village Circle in the modern studio segment, currently demonstrating high sales liquidity. The premium to the area’s average market price is around 35%. There are no current rental contracts in DLD for this building, but the levels for the area and JVC are well supported, and growth has been strong over the last 3–5 years.
For those seeking a purely investment return of 7–8%, buying at the current price in this building looks unjustified — the gap with market yields reaches up to 30%. For end users or investors focused on capital appreciation, LEGADO BY PRESCOTT can be considered a quality asset in a growing market, but without a “rental premium.”
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