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1. Definition of the area and data structure
Actual location: DAMAC TOWERS BY PARAMOUNT is located in Business Bay, with Business Bay also being the master project (according to DLD, all buildings of the project are registered this way). All analytics below is based on the buildings of DAMAC TOWERS BY PARAMOUNT and on the wider Business Bay area for comparison.
2. Volume and structure of transactions
In recent years, there has been a significant volume of sales of studios (0BR) in DAMAC TOWERS BY PARAMOUNT: over the last 12 months alone, 41 transactions have been recorded according to DLD. The total number of such transactions historically exceeds 250. This indicates stable liquidity of studios in the complex on the resale market.
3. Price dynamics per m²: building vs. area
The average transaction price per square meter for a studio in DAMAC TOWERS BY PARAMOUNT over the last 12 months was about 20,470 AED/m². For comparison, across Business Bay the average market price per m² for a studio over the same period was 27,950 AED/m² (almost 37% higher than in DAMAC TOWERS BY PARAMOUNT).
Since 2020, price dynamics for studios in the project itself has been moderately volatile, but without a sustained growth trend outperforming the area average: in 2020–2021 the price range was 16,000–24,000 AED/m², in 2022–2023 it was 20,000–24,000 AED/m² with occasional downward fluctuations. From 2024 onwards, the average level has been fluctuating in the 20,000–22,000 AED/m² range. Over the same period, average figures across Business Bay have been noticeably higher and show faster growth.
4. Rent: averages and dynamics
For DAMAC TOWERS BY PARAMOUNT there are either no recorded rental contracts for studios in the DLD archive, or their number is insufficient for robust statistics. This is typical for certain towers dominated by short-term or serviced formats, where classic annual Ejari contracts are rarely signed.
Therefore, to estimate market rents we have to rely on statistics for the business benchmark — the Business Bay master project. Over the last 12 months, the average annual rent for a studio in Business Bay (across all complexes, not only DTBP) was about 1,599 AED/m² (more than 3,800 contracts). Area-wide dynamics shows a steady increase in rental rates since 2022: from 1,040 AED/m² to 1,600 AED/m² according to the current DLD database.
5. Comparison of prices in the building and the area, yield (ROI) assessment
The average sale price of studios in DAMAC TOWERS BY PARAMOUNT is roughly 27% lower than the average level for studios in the area.
Gross yield (gross ROI) can only be calculated at the Business Bay area level (there is no confirmed rental data for the building itself):
- For the business benchmark: ROI_benchmark = 1,599 / 27,950 ≈ 5.7% per annum (gross)
- Adjusting to “net” yield, taking into account transaction costs (7%), gives ROI_net ≈ 5.3% per annum
If an investor targets a 7–8% yield on a studio, the fair investment price range per m² is:
- Lower bound (for 8%): 1,599 / 0.08 ≈ 20,000 AED/m²
- Upper bound (for 7%): 1,599 / 0.07 ≈ 22,850 AED/m²
The average transaction price in DAMAC TOWERS BY PARAMOUNT (20,470 AED/m²) corresponds to the lower bound of the fair range at an implied ROI of about 7.8–8% (area benchmark: indicative fair range 20,000–22,850 AED/m²). In other words, transactions in this building already formally fall within the “investment fair” range; however, the actual ROI for the building can only be confirmed after collecting up-to-date data on long-term rentals in this specific project.
6. Liquidity and outlook
- The share of studios in the building’s transaction structure is significant, with a very high volume (dozens of deals per quarter).
- For rentals, demand in the area is high, but data for the building itself is insufficient to calculate an individual benchmark.
- In terms of sale price, DAMAC TOWERS BY PARAMOUNT remains below the area average, which increases its investment appeal for entry at current market conditions.
- For owners and investors, the price benchmark should be current transactions in the building, while rental benchmarks should be based on the average figures for Business Bay.
- The outlook is moderately positive: demand for “budget” studios in a prime location is strong amid rising prices in the area. There is potential for further convergence of the complex’s prices towards the area average, but internal data is required to confirm the rental potential.
Conclusion: DAMAC TOWERS BY PARAMOUNT (studios) is one of the most liquid segments in Business Bay for purchase with the aim of renting out. However, a potential investor should factor in the risks of yield modelling when relying solely on the area-wide average rental indicator.
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