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1. Definition of the area and data structure
Actual location: According to DLD, Azizi Plaza is registered as “AZIZI PLAZA”, with the project name “Azizi Plaza Hotel Apartments”. The property is part of the Al Furjan master project, in the Jabal Ali First community. All further comparative indicators are given strictly within these DLD administrative boundaries, without reinterpretation.
Asset type: The analysis focuses on studios (0BR/Studio) — the transaction and rental filters strictly correspond to this segment according to DLD data.
2. Turnover and liquidity
In total, 407 confirmed transactions have been recorded in Azizi Plaza, of which a significant share relates to studios (218 sales). On the rental market (under the same project name), 958 residential contracts have been registered, including 685 for studios. This confirms high liquidity (both in sales and in long‑term leasing) and strong operational demand in the building.
3. Transaction and price dynamics for the building and the area
The transaction history for studios in Azizi Plaza shows periodic spikes in activity — for example, 29–39 deals in individual quarters of 2023, which is typical for specific phases of project completion/launch. Over the last four years, the price per square metre has shown stable dynamics:
– In Azizi Plaza itself, the average price per m² for studios in 2022 was in the range of 10,570–11,900 AED, and in 2023 — 10,550–11,630 AED. The last four quarters have shown a gradual increase to 13,370 AED per m² (12‑month average).
– For comparison, in the Al Furjan — Jabal Ali First master project, studio price dynamics are slightly stronger, with the current average over the last year at around 15,170 AED/m². Recent quarters show a pronounced rise: end of 2023 — 11,500–14,400 AED, and in 2024 — 14,000–16,000 AED/m².
Thus, studio apartments in Azizi Plaza on average lag behind the broader Al Furjan/Jabal Ali First market by roughly 10–15% in price per m².
4. Rental market dynamics
Rental volumes for studios in Azizi Plaza are consistently high: 40–54 new contracts in each quarter over the past two years. The average annual rental rate has increased significantly:
– In 2022, studios in Azizi Plaza were rented at an average of 810–900 AED/m²; by the end of 2023 this reached 1,050 AED/m²; by mid‑2024 — around 1,190 AED/m² (12‑month average).
– For the Al Furjan (Jabal Ali First) area, the current average studio rent is about 1,270 AED/m² per year, which is 7% higher than in Azizi Plaza.
5. Current performance (ROI) and investment outlook
The current market price level based on recent studio transactions in Azizi Plaza is approximately 13,370 AED/m². The average rental rate is about 1,190 AED/m²/year. The ratio (ROI_brutto) is:
– For the building: 8.9% per annum (brutto) at a price of 13,370 AED/m² and a rental rate of 1,190 AED/m² (calculated strictly over the last 12 months based on DLD data).
– For the area: 8.4% per annum (brutto), based on a median of 1,270 AED/m² for rent and 15,170 AED/m² for sales.
Taking into account transaction costs (approximately 7% entry costs — DLD fee, brokerage, registration), the actual yield (ROI_net) will be about one percentage point lower and will be:
– In Azizi Plaza: 8.9% / 1.07 ≈ 8.3% net.
– In Al Furjan: 8.4% / 1.07 ≈ 7.9% net.
Fair price range for an investor targeting 7–8% per annum:
– For Azizi Plaza: to achieve a 7–8% yield, the fair price range is 14,900–17,000 AED/m² at current rents (which is above the current market level, so pricing remains attractive).
– For the area: the range is even higher (15,900–18,100 AED/m²).
6. Conclusions
Azizi Plaza stands out for its high liquidity in studio apartments, both in sales and in long‑term rentals, consistently generating 40+ lease contracts per quarter and at least 25 sale transactions. DLD dynamics for this building are ahead of or comparable with other projects in the area in terms of rental activity, while prices remain noticeably below the Al Furjan benchmark. The current balance between market price and yield (ROI) is one of the most attractive in the district, making the asset highly appealing for buy‑to‑let investors. Over the coming years, if current trends persist, a gradual convergence of prices towards the wider Al Furjan level is likely, especially if rental rates continue to grow.
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