Over the last 12 months (to 24 September 2026), the Dubai Land Department registry recorded 2,395 residential sales above AED 10 million — AED 54.0 billion in total. The median such deal is AED 15.4M; the largest is AED 550M. 63% of luxury purchases are off-plan, bought during construction. Below are the districts, projects and brands — straight from the transaction registry, no estimates, no advertising.
Where the AED 10M+ deals happen
Top 15 districts by the number of registered sales ≥ AED 10M in 12 months. District names as in the DLD registry, with market names in brackets.
| District (DLD registry) | Deals ≥10M | Median, AED |
|---|---|---|
| Palm Jumeirah | 329 | 18,000,000 |
| Marsa Dubai (Dubai Marina) | 288 | 13,568,053 |
| Business Bay | 163 | 17,403,846 |
| Jumeirah First | 155 | 27,448,000 |
| Burj Khalifa (Downtown) | 153 | 18,000,000 |
| Al Wasl (City Walk) | 145 | 14,500,000 |
| Wadi Al Safa 3 (Dubailand) | 138 | 15,300,000 |
| Jumeirah Second | 113 | 32,511,305 |
| Saih Shuaib 1 | 97 | 12,850,000 |
| Wadi Al Safa 6 | 89 | 12,000,000 |
| Al Thanyah Fifth | 68 | 18,150,000 |
| Trade Center Second | 64 | 10,831,500 |
| Me'Aisem First | 58 | 15,750,000 |
| Hadaeq Sheikh Mohammed Bin Rashid (Dubai Hills) | 49 | 13,661,000 |
| Palm Deira (Dubai Islands) | 49 | 13,036,828 |
Note the medians: Palm Jumeirah and Marsa Dubai (Dubai Marina) lead on volume, while the highest district medians in the top 15 are Jumeirah Second (median AED 32.5M) and Jumeirah First (27.4M).
What sells: projects and buildings
Top 15 projects by number of ≥ AED 10M deals in 12 months:
| Project | Deals | Median, AED |
|---|---|---|
| Lunaya | 97 | 12,850,000 |
| Passo By Beyond | 95 | 13,434,000 |
| Solaya (1,2,3) | 67 | 30,661,000 |
| Jumeirah Residences Emirates Towers | 64 | 10,831,500 |
| The Residences at the Dubai Beach Edition | 55 | 13,480,129 |
| Bluewaters Residences | 50 | 12,550,000 |
| Solaya (4,6) | 40 | 27,592,000 |
| Eden House The Park | 36 | 11,198,995 |
| Bugatti Residences by Binghatti | 35 | 28,400,000 |
| Baccarat Hotel and Residences, Dubai | 32 | 27,681,277 |
| Burj Binghatti Jacob & Co. Residences | 32 | 11,500,000 |
| Peninsula Dubai Residences - Tower 2 | 32 | 33,702,600 |
| W Residences at Dubai Harbour | 30 | 13,510,000 |
| The Residences, Al Habtoor Grand | 28 | 11,620,198 |
| Mercedes-Benz Places | Binghatti | 26 | 17,080,000 |
The profile of a luxury deal: bedrooms and off-plan share
Contrary to the “luxury = penthouse” stereotype, the core of the AED 10M+ segment is large family formats: 729 deals for 3-bedroom units (average AED 17.9M) and 598 for 4-bedroom (average 22.6M). Then 2 B/R — 287 deals, 5 B/R — 196 (average 35.8M), 6 B/R — 59 (average 66.3M). Another 499 sales have no bedroom count in the registry (almost all of them villas). Only 5 deals carry the formal “PENTHOUSE” tag — a registry labelling quirk: most penthouses are registered under regular bedroom counts.
Off-plan vs ready: 1,505 vs 890. 63% of AED 10M+ deals are bought during construction; the average price is AED 23.6M off-plan against 20.7M for ready stock.
Branded residences: real transaction prices
Brands whose registry names match unambiguously (12 months to 21 September 2026, residential units only; this table is refreshed by hand):
| Brand | Deals | Median, AED | Max, AED |
|---|---|---|---|
| Armani (Beach Residences) | 3 | 89,900,962 | 92,500,000 |
| Como Residences | 9 | 56,500,000 | 71,241,800 |
| Karl Lagerfeld (Villas) | 10 | 36,483,500 | 43,966,000 |
| Bentley Residences | 8 | 34,958,500 | 49,100,000 |
| Dorchester Collection | 4 | 29,250,000 | 40,850,000 |
| Bugatti Residences | 35 | 28,400,000 | 550,000,000 |
| Baccarat Residences | 31 | 27,793,977 | 121,841,000 |
| Six Senses Residences | 35 | 17,640,000 | 56,000,000 |
| Mercedes-Benz Places | 35 | 15,000,000 | 50,000,000 |
| Eywa | 3 | 12,000,000 | 17,403,846 |
| Jacob & Co (Burj Binghatti) | 46 | 10,900,000 | 36,000,000 |
| W Residences | 150 | 7,675,000 | 62,330,400 |
| Elie Saab | 66 | 4,950,000 | 13,050,000 |
| Kempinski Residences | 48 | 4,305,975 | 22,966,835 |
| Palazzo Versace | 14 | 3,940,000 | 12,800,000 |
| Trump (Estates & Tower) | 76 | 3,823,442 | 11,608,345 |
| St. Regis Residences | 131 | 3,777,888 | 28,500,000 |
| Cavalli (Tower & Estates) | 36 | 3,650,000 | 24,904,000 |
| Missoni (Urban Oasis) | 69 | 2,550,021 | 9,200,000 |
Address, Vida, Ciel, SLS, Ritz, Franck Muller and Jumeirah Living are deliberately excluded: their names collide with common words and unrelated projects, so automated registry matching gets noisy. The takeaway stands regardless: top-brand medians (AED 28–90M) run far above the overall luxury median (15.4M) — the branded premium in Dubai is real and visible right in the registry. Background on how these collaborations work: branded residences in Dubai.
The AED 3–10M segment: expensive, not luxury
One step down, the market is an order of magnitude bigger (full breakdown in our AED 3–10M segment analysis): 24,669 deals in 12 months, median AED 4,092,000. Off-plan vs ready: 17,186 vs 7,483; 2 B/R (9,339 deals) and 3 B/R (7,603) are the main formats. Top 5 districts for AED 3–10M deals: Palm Deira / Dubai Islands (2,072 deals, median 4.02M), Al Khairan First / Dubai Creek Harbour (1,651, 3.57M), Al Yelayiss 1 / The Valley (1,468, 4.13M), Marsa Dubai / Dubai Marina (1,297, 4.48M), Business Bay (1,295, 3.82M).
Villas and townhouses in the registry
Villas are a separate type in the registry: 15,439 sales in 12 months, median AED 3,581,888, 63.9% off-plan. Price distribution:
| Price bucket | Deals | Median, AED |
|---|---|---|
| Under 2M | 1,387 | 1,330,480 |
| 2–5M | 10,766 | 3,350,000 |
| 5–10M | 2,491 | 6,077,000 |
| 10M and above | 795 | 15,000,000 |
The busiest villa districts: Al Yelayiss 1 / The Valley (3,733 deals, median 2.90M), Dubai Investment Park Second (1,464, 3.65M), Madinat Al Mataar / Dubai South (1,264, 4.39M). An honest caveat: the DLD registry has no separate “townhouse” category — nearly all townhouses are recorded as villas, so a clean “townhouse market” cannot be isolated from registry data. More on choosing one in our villas in Dubai guide.
Methodology
Registered sales only, residential use per the registry (property_usage = Residential) — apartments and villas; land, offices, shops, hotel units and whole-building deals excluded, as are records with a price per m² outside AED 3,000–200,000. Window: 25 September 2025 – 24 September 2026. The same definition drives our live most expensive sales report; the rule is set out in our methodology. Medians throughout, except bedroom tables marked “average”. Source: the open Dubai Land Department (DLD) transaction registry; it contains no personal data. Registry data as of 24 September 2026. The figures on this page are recalculated automatically together with that report (last run: 27 September 2026); the brand table is refreshed by hand.
Frequently asked questions
Above AED 10M, do people buy apartments or villas?
Both: of 2,395 deals ≥ AED 10M, 1,600 are apartments in premium towers and 795 are villas. The core format is 3–4 bedrooms.
Is luxury bought off-plan or ready?
63% of AED 10M+ deals are off-plan. Average price: AED 20.7M for ready luxury (890 deals) against 23.6M for under-construction stock.
How much does a Dubai penthouse cost?
The formal “PENTHOUSE” tag is rare in the registry (31 deals in a year, median AED 5.8M) — most real penthouses are registered as ordinary 3–5 bedroom units, so the tag undercounts them. For scale: the year’s largest residential deal was AED 550M (Bugatti Residences by Binghatti).
How much more do branded residences cost?
Top-brand deal medians (Bugatti 28.4M, Baccarat 27.8M, Como 56.5M; 12 months to 21 September 2026) compare with an overall luxury median of 15.4M. At “accessible” brands (Missoni 2.55M, St. Regis 3.78M) the brand premium is far more modest.
See also: real rental yields from the registry and the new projects catalogue.
Data: Dubai Land Department (DLD) transaction registry. Analysis by Continental Club, 25 September 2026.
