1. Definition of the area and data structure
The actual location of Beverly Boulevard is confirmed by DLD data: the building is situated in Al Barshaa South Third, within the Arjan master project. For this building, 436 sale transactions and 99 active studio rental contracts are registered in the DLD database, which allows for an objective assessment of liquidity and the market.

2. Transactions and sales dynamics for the building and the area
Sales in Beverly Boulevard have been ongoing since 2023 — the bulk of transactions falls in 2023–2025, which is typical for new projects. Over the last 12 months, the average studio transaction price per m² has been 16,227 AED, which is in line with the area benchmark (Al Barshaa South Third: 16,016 AED per m² over the same 12 months). The consistent quarterly increase in the average price shows the following:
– In 2023, quarterly price levels in the building ranged from 13,570 to 14,189 AED/m² in Q2–Q4.
– In 2024, there is a smooth but steady growth: from 13,934 to 15,226 AED/m².
– In the first half of 2025, the average price per m² exceeds 15,500–17,800 AED.
In Al Barshaa South Third, the price per m² for studios has also increased over 3 years from 11,500–12,200 AED at the beginning of 2023 to 14,500–15,255 AED by mid‑2024. The dynamics in the building are close to those of the area and confirm that Beverly Boulevard does not show a pronounced price premium or discount to Al Barshaa South Third, but moves in line with the market.

3. Rental market for the building and the area
In Beverly Boulevard, 99 studio rental contracts have been confirmed via DLD. The average annual rental rate per m² over the last 12 months amounted to 1,445 AED, which is significantly higher than the area average (1,116 AED/m² per year). In quarterly dynamics for the building, the rental rate for studios fluctuated from 1,398 to 1,743 AED over the last 5 quarters, indicating strong demand for new rental products. Area dynamics (Al Barshaa South Third) for the period from 2023 to 2025: the rental rate for studios increased from ~820 to ~1,070 AED/m², but has not reached the level of this building.
This reflects the strong demand for new complexes among tenants and a consistently high demand/supply ratio for new developments in Arjan.
4. Comparative analysis and profitability (ROI)
The current average sale price of a studio in Beverly Boulevard (16,227 AED/m²) and the average rental rate (1,445 AED/m², both values over the last 12 months based on DLD transactions) produce a gross yield of:
ROI_brutto_home ≈ 8.9% per annum (1,445 / 16,227).
For the area, ROI_brutto_area ≈ 7.0% (1,116 / 16,016).
Taking into account entry costs (≈7%), the net yield (net ROI) for the building is approximately 8.3–8.4%, and for the area around 6.5%.
This ratio confirms that Beverly Boulevard delivers returns noticeably above the area average based on DLD transactions and can be considered an attractive asset for short- and medium‑term investment.
5. Fair price range for an investor
Based on the current average rental rate in the building (1,445 AED/m²), the “fair price” range for a target ROI of 7–8% is:
– Lower bound: 1,445 / 0.08 ≈ 18,063 AED/m²,
– Upper bound: 1,445 / 0.07 ≈ 20,643 AED/m².
This is above the current average transaction price, meaning that today deals are being concluded at a premium to the “investment fair price” for this type of income‑generating asset. For buy‑to‑let investors in this building, over a 1–2 year horizon, potential returns may even exceed 8%, assuming a focus on long‑term income. To achieve yields above 8%, entry prices should be below 18,000 AED/m².
6. Overall conclusion and outlook
In terms of transaction volume and rental contracts, Beverly Boulevard is among the most liquid new projects in Arjan/Al Barshaa South Third. Prices and high rental rates in the building have already been established — growth in both metrics is steady, and liquidity is confirmed by large DLD samples. Investment appeal is above the area average, price dynamics are at least on par with the market, and in terms of yield the building significantly outperforms the wider area.
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