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1. Definition of the district and data structure
Actual location: according to open DLD data, the Park Central building belongs to the Business Bay district, with Business Bay also being the master development. All further district and master-project benchmarks are based on these parameters.
2. Sales status and dynamics in Park Central, 1-bedroom apartments
There have been 52 recorded transactions for 1-bedroom apartments in Park Central. Activity by date: since 2020, transactions have been registered in every calendar year; broken down by quarters, the building shows a moderate and relatively even turnover.
The average sale price per square metre over the last 12 months for the building (Park Central, 1-bedroom units) is about 12,100 AED/m².
For reference by district: the average price per m² for 1-bedroom units in Business Bay over the last 12 months is approximately 24,600 AED/m². Thus, Park Central is significantly cheaper than the district average for comparable 1-bedroom apartments in Business Bay (by roughly 50%).
Price dynamics in Park Central over 3–4 years: after the pandemic low, average prices for 1-bedroom units have gradually increased (from 6,800–10,400 AED/m² in 2020–2021 to a range of 11,000–16,700 AED/m² in 2024–2025). Volatility is quite high, but the trend is one of steady growth.
For comparison, Business Bay as a whole from 2020 to 2024 has shown a smoother trajectory: growth from 13,000–16,000 to 22,000–25,000 AED/m² (1-bedroom units), and the current level is almost twice that of Park Central.
3. Market rents and yield
For Park Central 1-bedroom apartments, no valid rental contracts have been identified in the open DLD statistics over the past 12 months.
Across Business Bay as a whole, a very large number of residential rental contracts have been concluded over the last 12 months. The average annual rental rate for all apartments (including all sizes and subtypes) is about 1,330 AED/m². The dynamics by year and quarter show a consistent increase in average rates (from 700–900 AED/m² in 2020–2022 to the current 1,250–1,440 AED/m²). This reflects strong demand and high liquidity in the Business Bay rental market.
Important: since there are no confirmed rental deals for 1-bedroom units in Park Central, yield calculations and “fair” pricing can only be based on district-wide averages.
4. ROI and investment outlook
Based on actual district-level figures (Business Bay):
– Average market purchase price “by district”: 24,600 AED/m².
– Average rental rate: 1,330 AED/m² per year.
– Rough calculation of gross yield (regional ROI_brutto): about 5.4% per annum (excluding expenses).
– Taking into account standard entry costs (taxes, commissions, other fees — around 7–8% of the transaction), the effective net yield (ROI_net) for the district will be in the range of 5.0–5.1%.
“Fair” price for an investor targeting a 7–8% annual yield (indicative):
– At a rental rate of 1,330 AED/m²: to achieve 7%, the acceptable price is no higher than 19,000 AED/m²; for 8% — no higher than 16,600 AED/m².
Accordingly, Park Central at its current sales level (12,100 AED/m²) is already well below this threshold, while the district average price is almost twice as high.
5. Conclusions on liquidity and outlook
In terms of pricing for 1-bedroom apartments, Park Central appears to be one of the most attractive projects within Business Bay. Price growth is evident, although the pace only partially outperforms the wider district. At the same time, the lack of valid rental data for the building itself does not allow us to state that yields in Park Central will formally be higher than the district average — such conclusions are only justified for assets with a confirmed rental track record. Overall liquidity in Business Bay is very high, with stable demand for both purchase and rental of apartments.
If rental rates in Park Central are not below the Business Bay market average, the building may offer yields comparable to or above 7–8% per annum, even without a substantial discount to the current price. However, as long as there is no confirmed rental statistics specifically for this building, it is reasonable to base yield expectations on the district benchmark.
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