ROI analysis of apartment in Imperial Avenue: DLD data and real deals

Updated: 14 December 20254 min read


1. Definition of the area and data structure

Actual location: According to DLD, the Imperial Avenue building is located in the Burj Khalifa area, master project DownTown Dubai. For this property, more than 200 transactions for two-bedroom apartments (2BR) have been recorded.

ROI analysis of apartment in Imperial Avenue: DLD data and real deals Continental Club Property LLC


2. Sales transaction analysis (2BR)

Over the entire period, DLD records show 233 2BR transactions in Imperial Avenue. Quarterly activity for two-bedroom apartments (2BR) demonstrates high liquidity of the building: the most active sales phase fell on 2022–2023, but transactions are also recorded in 2024 and even at the beginning of 2025.

Dynamics of the average price per square meter in Imperial Avenue (2BR) over the last 4 years:

– In 2020–2021, average values remained in the range of 19,500 to 22,700 AED/m².
– In 2022, the average price was volatile — from 8,500 to 25,500 AED/m² by quarter, which is explained by staggered handover and peaks around project completion.
– From 2023 to date, there has been a pronounced increase in prices: over the last 12 months, the average 2BR transaction in Imperial Avenue closed at around 24,870 AED/m².
– The most up-to-date levels (2024): in some quarters, average prices reach 26,900–28,500 AED/m².
– The number of transactions is consistently high — 10–25 deals in each quarter of recent years, confirming strong liquidity.

Comparison with the Burj Khalifa area (2BR):

– The average price per m² in Burj Khalifa (2BR) over the last 12 months is 26,050 AED/m², which is slightly above the building’s level, but the difference is minor.
– By quarter since 2022, average prices in the area have grown from ~21,500 AED/m² to the current 25,000–26,000 AED/m².

ROI analysis of apartment in Imperial Avenue: DLD data and real deals Continental Club Property LLC


3. Rentals (2BR and the entire residential stock of the area)

According to DLD, there are no registered rental contracts for 2BR units in Imperial Avenue (and no valid contracts for the building overall). Even at the level of the DownTown Dubai master project, there is no data under this filter. Therefore, to estimate rental yields, only the area benchmark can be used (Burj Khalifa, all apartment types):

– Over the last 12 months, the average annual rental rate in the Burj Khalifa area (for all residential apartments) was about 1,580 AED/m².
– In terms of dynamics: since 2021, the average rent has been steadily increasing — from 860–1,000 AED/m² to 1,440–1,560 AED/m² in 2023–2024.

The rental market volume in the area is very high (more than 51,000 valid contracts), which confirms excellent liquidity in the leasing segment.


4. Comparative analysis and investment potential

Current price levels in Imperial Avenue (2BR) are roughly in line with the Burj Khalifa area averages, both in terms of sale prices and rental benchmarks. It is important to note:

– Average 2BR transaction price in the building over the last 12 months: approximately 24,870 AED/m².
– Average area price per m² (2BR): 26,050 AED/m².
– Average annual area rent per m²: 1,580 AED/m² (for all apartments).


5. Yield (ROI) estimation for a purchase

Since there are no registered rental transactions for the building itself, calculations can only be made at the area level:

– Gross yield based on the latest annual figures: 1,580 / 26,050 ≈ 6.07% per annum.
– Taking into account standard entry costs (7–8%): the effective net yield will be 6–7% lower, i.e. around 5.6–5.7% per annum.
– For a 7–8% annual yield in the Burj Khalifa market, the fair “investment price” range for an investor is: 1,580 / 0.08 = 19,750 AED/m² (for 8%) and 1,580 / 0.07 = 22,570 AED/m² (for 7%). The current market price is about 10–25% above this “investment point”.


6. General conclusions on liquidity and outlook

Imperial Avenue (2BR) is a project with very high liquidity and strong transaction activity; its price dynamics follow the overall trend of the Burj Khalifa area, where there is a pronounced uptrend and recovery after 2021. Demand for both purchase and rental in the area remains consistently high.

For an investor in 2024, this building is more suitable for capital appreciation and potential resale — rental yields do not reach the typical investment target of 7–8% per annum if one relies on the area benchmark. Entering with a pure rental strategy implies either a long-term bet on further price growth or waiting for a market correction in purchase prices.

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