Updated: 14 January 20265 min read
1. Definition of the district and data structure
Actual location: according to Dubai Land Department (DLD), the EQUITI HOME building belongs to the Jabal Ali First district and the Al Furjan master project. In the DLD database for this project (EQUITI HOME), 297 sale transactions are registered (of which 289 are apartments). However, there is not a single confirmed rental transaction for this building in DLD_rent_contracts.

2. Deal dynamics and structure
All recorded transactional activity for EQUITI HOME relates to apartments (Flat, Residential) starting from mid‑2024 (77% of deals dated 2024, the remainder in 2025). This indicates the project’s entry to the market during this period; most likely it is a new development or a newly commissioned building.
By unit type: there are no transactions with zero rooms (studio) under the ‘studio’ filter in the DLD database, which means that no studios (0BR) in this building have been registered, or they have not yet been recorded as a separate unit type in DLD.
Demand within the building is high for a “fresh” project: 177 apartment transactions in 2024 and 112 in 2025, which indicates stable liquidity at the launch stage.

3. Price dynamics and levels, comparative analysis
Average price per square metre (over the last year):
– For EQUITI HOME: 12,455 AED/m² (83 deals over 12 months). Range of quarterly averages in 2024–2025: 11,600 – 13,000 AED/m².
– For Jabal Ali First (this is a much larger district covering thousands of deals per year): 17,400 AED/m² (6,597 deals over 12 months). District dynamics show confident growth over the last 4 years, particularly noticeable after 2023 (the district average in 2020–2022 was within 7,500–10,500 AED/m²; from 2023 the trend accelerated significantly, reaching 19,000+ AED/m² by the end of 2025).
Comparison: prices in EQUITI HOME over the last year are roughly 30% below the district average for the same period. This is typical for new-builds, especially at early sales stages, or it reflects a deliberate positioning: slightly below the market average to ensure rapid occupancy by residents or investors.
4. Rental rate analysis and return calculation (ROI)
There is no rental data in DLD_rent_contracts directly for EQUITI HOME or the Al Furjan master project, which is typical for new buildings without an accumulated pool of long‑term tenants or without contracts registered through Dubai’s Ejari system.
In Jabal Ali First, over the last 12 months more than 25,000 valid apartment rental contracts were concluded (annual rent > 1,000 AED, area > 10 m²). The average annual rental rate for this period is 869 AED/m².
Rental dynamics in the district: after the pandemic low (2020–2021, 500–650 AED/m²), there has been continuous growth. In 2023–2024, average rates reached 780–890 AED/m² per year, indicating strong demand and a significantly “heated” rental market.
Gross yield (ROI) for the district:
– ROI for Jabal Ali First: 869 / 17,400 = 5.0% per annum (gross).
– After accounting for typical transactional and associated costs (7–8% of investment): ROI_net ≈ 4.6–4.7%.
For EQUITI HOME itself, it is not yet possible to calculate ROI, as there is not a single valid rental contract in DLD at the time of analysis.
5. Investment fair value and outlook
The “fair” price range per m² to achieve a 7–8% ROI for the district is: 869 / 0.08 = 10,862 AED/m² (for an 8% yield), 869 / 0.07 = 12,414 AED/m² (for 7%).
The actual average price in EQUITI HOME (12,455 AED/m²) is at the upper boundary of this range (implying a yield of around 7%, below 8%), while the district price (17,400 AED/m²) is significantly above the fair corridor for a classic target ROI. In other words, when buying an apartment in this building at current market levels, an investor can expect roughly 7% gross, while the wider market offers less than 5%.
6. Liquidity, conclusions on the asset and the district
– At the building level, liquidity at market launch was high and demand has been steady, but there is still no rental track record, and the actual investor yield is determined only by district benchmarks.
– In Jabal Ali First, both sales and rentals show very high transaction volumes and pronounced growth in prices and rates over the last 2 years. This confirms the attractiveness of the location for long‑term investment strategies, but also calls for caution: the pace of price growth in 2024–2025 is above the market average and may be close to the top of the cycle.
– The current price of EQUITI HOME is reasonable for an early life‑cycle entry, but the potential for “obvious upside” is limited: the building is already priced at the upper boundary of the “fair” range for an investment entry targeting 7% per annum.
For an investor, purchasing an apartment in EQUITI HOME today allows one to target a yield of around 7% per annum before costs (based on district benchmarks) and slightly above 4.6% after initial expenses, assuming rental levels remain within current district benchmarks. Capital appreciation potential may be limited, given the already rapid growth in 2023–2024.
7. Forward-looking assessment
EQUITI HOME is a liquid new building in a rapidly developing district. Yields for new investments are already close to broader market benchmarks, and the main opportunity to outperform the market is at the very start of the building’s lifecycle; thereafter, upside potential will depend on rental dynamics in the district and macro trends in the Dubai market.
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