1. Definition of the area and data structure
Actual location of LEGADO BY PRESCOTT (according to DLD):
– Area: Al Barsha South Fourth
– Master project: Jumeirah Village Circle
– Project: Legado By Prescott
The DLD database shows 328 sales transactions for this building (entire history) and 0 current rental contracts at the building/project level. This allows for a full analysis of price dynamics and deal structure for the building, but there is no rental statistics at the building level.
2. Transaction analytics — sales (studio/0BR)
Over the past 12 months, 133 studio transactions have been registered in LEGADO BY PRESCOTT. The average price per square metre was 20,436 AED; according to DLD this reflects the current market level specifically for buildings.
For studios in Al Barsha South Fourth, the average achieved price over the same period was 17,262 AED per m² (significantly lower than in the building under review), with more than 6,415 transactions per year (very high studio market liquidity in this location).
Average price per m² dynamics in LEGADO BY PRESCOTT (studios) over the last five quarters:
– 2025Q4 — 21,144 AED
– 2025Q3 — 20,083 AED
– 2025Q2 — 20,633 AED
– 2025Q1 — 20,239 AED
– 2024Q4 — 20,183 AED
For Al Barsha South Fourth (studios), the dynamics were as follows:
– 2025Q4 — 17,962 AED
– 2025Q3 — 17,575 AED
– 2025Q2 — 17,321 AED
– 2025Q1 — 16,594 AED
– 2024Q4 — 15,536 AED
(previously, a stable upward trend is also visible).
Summary: at studio level, LEGADO BY PRESCOTT is priced 18–20% above the average studio price in the area. The building is clearly new (peak activity in 2025), and its sales prices exceed not only the area average but also most other new developments.
3. Rental analytics
For LEGADO BY PRESCOTT and the Legado By Prescott project there is not a single confirmed rental contract in the DLD database. This is typical for new projects at an early handover stage — tenants are likely only starting to move in, or the information has not yet been synchronised in the open data.
At the area level, in Al Barsha South Fourth (studios), DLD data for the last 12 months shows 7,177 studio rental contracts with valid parameters. The average annual rental rate per square metre was 1,253 AED.
Average rental rate per m² dynamics for studios in the area:
– 2025Q4 — 1,236 AED
– 2025Q3 — 1,406 AED
– 2025Q2 — 1,185 AED
– 2025Q1 — 1,144 AED
– 2024Q4 — 1,150 AED
– 2024Q3 — 1,095 AED
– 2024Q2 — 1,033 AED
– 2024Q1 — 1,028 AED
(since 2023 and earlier, rates have been steadily rising: from 800–950 AED right after the COVID crisis to >1,200 AED now).
4. Comparison with the area, ROI, investment outlook
The average ROI for studios in Al Barsha South Fourth (calculation: 1,253 / 17,262 ≈ 7.3% gross). After accounting for transactional and entry costs (around 7–8% of the purchase price), the “net” ROI for the area is about 6.8–6.9%.
For LEGADO BY PRESCOTT, the building-level gross ROI exceeds 6.1% (1,253 / 20,436), meaning the investment appeal is slightly lower than the area average. However, the building is premium in terms of pricing; new buildings are usually traded with a premium, which partially explains the difference.
Fair investment price range per m² in studios to target a 7–8% ROI (based on the area’s average rent):
– At 7% ROI: 1,253 / 0.07 ≈ 17,900 AED
– At 8% ROI: 1,253 / 0.08 ≈ 15,660 AED
The current actual average transaction level in the building is ~20,400 AED per m², i.e. above the benchmark for an investor focused purely on yield. For those buying a studio in LEGADO BY PRESCOTT, the yield will be lower than for an average studio in the area, but the building benefits from its newness, technical specifications and, most likely, premium micro‑location positioning.
5. Liquidity and market dynamics
The studio market in Al Barsha South Fourth is characterised by extremely high liquidity — thousands of transactions and contracts annually, with a stable positive trend in both prices and rents.
6. Analysis limitations
– All rental and yield calculations are based only on area-level data, as there is not a single valid rental record for the building in DLD, which is typical for new projects.
– Sales — 100% of studio and other unit transactions are real and current at the building level and allow us to confidently assess the market benchmark.
Conclusions:
– LEGADO BY PRESCOTT is being sold at an 18–20% premium to the average studio price in the area.
– For rental rates, the benchmark should be the area level: 1,253 AED/m² per year (for studios).
– ROI for a studio buyer in this building is lower than the area average, but this is offset by newness, liquidity, higher-quality tenant profile and capital growth.
– Demand for both sales and rentals in Al Barsha South Fourth remains consistently high, supporting capitalisation prospects.
For a long-term investor, entering at the current price level is a comfortable capital-preservation strategy with a low probability of correction; however, a yield above 7% per annum will not be achieved without additional discounts to the current average transaction price.
Related Articles
- How to sell an apartment in Dubai in TFG One Hotel – analysis 2025
- ROI analysis of apartment in AG Square: DLD data and real deals
- How to sell an apartment in Dubai in Artesia C – analysis 2025
- ROI analysis of apartment in Naya 2 at District One: DLD data and real deals
- How to sell an apartment in Dubai in Elitz By Danube – analysis 2025
