Skip to content
1. Definition of the area and data structure
Actual location: According to DLD, the building THE ONE JBR is located in the Marsa Dubai area and is part of the master project Jumeriah Beach Residence – JBR.
The structure and completeness of the database for this property is high: the database records 142 sale transactions for the building, and more than 250 rental contracts are available, which allows for a comprehensive analysis both for the building and for the area.
2. Sales market analysis
Number of transactions and liquidity
Quarterly transaction dynamics for THE ONE JBR show a stable market presence from 2020 onwards, with volumes ranging from 2 to 15 deals per quarter. The expected number of transactions for the past year is around 10–15 per year, which is a strong liquidity indicator for the prime segment.
Price per square metre dynamics for the building and the area
The average purchase price per m² in THE ONE JBR over the last 12 months amounted to 37,781 AED/m².
By comparison, across Marsa Dubai as a whole, for comparable units (residential, type Unit/Flat), the average price over the last 12 months is 26,854 AED/m².
Thus, the price premium of the building versus the area exceeds 40%, which directly reflects the luxury positioning of the complex.
The historical sales dynamics of THE ONE JBR show significant volatility: the minimum quarterly average was recorded at 26,550 AED/m² (2020), and the maximum reached 62,230 AED/m² (Q2 2023). However, over the last four quarters the range has narrowed to 33,000–49,500 AED/m². For Marsa Dubai over the same period, the range is much tighter and does not rise above 29,000 AED/m².
Large transactions with atypically high prices per m² (above 55,000 AED/m², 2–3 cases in the database) may indicate significantly upgraded units, top floors, or related-party transactions; the majority of sales fall within the 33,000–48,000 AED/m² range.
3. Rental market analysis
The average annual rental rate per m² in THE ONE JBR over the last 12 months stands at around 2,401 AED/m².
For Marsa Dubai, the corresponding rate is only 1,316 AED/m².
The rental premium of THE ONE JBR versus the area is even higher than on the sales side and clearly points to the building’s top-tier status and the strong presence of tenants with high purchasing power.
Rental dynamics in the building show rapid growth: while in 2021 the rate rarely exceeded 1,600 AED/m², since mid‑2023 almost every quarter has seen deals at 2,200–2,430 AED/m² and above.
In Marsa Dubai, the rental market has been growing more smoothly: in 2020–2021 average rates did not exceed 800–900 AED/m², and by 2024 they had risen above 1,200 AED/m².
Rental activity for both the building and the area is stable, which is positive for an investor in terms of sustained demand.
4. Comparative analysis and returns (ROI)
Current capitalisation metrics (Brutto ROI, last 12 months):
THE ONE JBR: Brutto ROI ≈ 6.4% per annum (2,401 / 37,781).
Marsa Dubai (area): Brutto ROI ≈ 4.9% per annum (1,316 / 26,854).
If we factor in standard entry transaction costs of ~7%, we obtain an indicative Netto ROI for the building of about 5.95% (Brutto ROI / 1.07).
For an income-focused investment assessment of the “fair” price range at target yields of 7–8% per annum:
For THE ONE JBR – a range of 30,010–34,295 AED/m² (2,401 / 0.08 … 2,401 / 0.07).
The actual average market price in the building (37,781 AED/m²) significantly exceeds this range, which indicates strong demand (luxury premium) and/or owners’ expectations, rather than a typical yield-driven investment profile.
Overall, it is fair to state that THE ONE JBR is not an asset for maximising yield, but for capital focused on prestige and the premium segment.
5. Conclusions and outlook
THE ONE JBR stands out sharply from the surrounding area both in pricing and in rental levels. Its market premiums are comparable with Dubai’s best addresses. Liquidity is solid for both sales and rentals. An investor targeting yields above 7% per annum should look to enter in the 30,000–34,000 AED/m² range; however, the actual market is currently higher. The building is better suited to buyers who prioritise asset status and capital preservation over maximising current income.
Related Articles
- Cost of Living in the UAE and Dubai in 2026: Detailed Guide for Residents and Property Investors
- ROI analysis of apartment in BURJ VIEW RESIDENCE: DLD data and real deals
- How to sell a property in Dubai in Westwood By IMTIAZ – analysis 2026
- ROI analysis of apartment in SYMBOLIC ALPHA: DLD data and real deals
- How to buy an apartment in Dubai in Lotus at Creek Beach – analysis 2026
