1. Definition of the area and data structure
Actual location: According to open DLD data, THE IVY is located in Al Barsha South Fifth, within the Jumeirah Village Triangle master project. The analysis is carried out for 2-bedroom apartments (2BR) in THE IVY.
Structure and volume of transactions: Over the entire observation period for THE IVY 2BR units, 20 sale transactions have been registered, which is sufficient to analyze price dynamics and demand frequency. For rentals in the building itself (all layouts and years), there are more than 300 contracts, indicating active leasing activity. This points to good liquidity in both the sales and rental markets for this building.
2. Sales dynamics: pricing and comparison with the area
Frequency and dynamics of transactions: Over the past two years, there have been 1–4 transactions per quarter for 2-bedroom apartments. Over the last 12 months, 1 sale of a 2BR apartment has been registered.
Dynamics of the average price per square meter in THE IVY (2BR, recent periods, actual values):
– 2024, Q2: 11,317 AED/m²
– 2024, Q4: 16,954 AED/m²
– 2025, Q1: 14,882 AED/m²
– Last 12 months: average 12,311 AED/m² (based on the actual transaction and confirmed DLD data)
For Al Barsha South Fifth, the dynamics of the average price per square meter for all apartments:
– 2024, Q2: 13,325 AED/m²
– 2024, Q4: 15,039 AED/m²
– 2025, Q1: 14,820 AED/m²
– Last 12 months: average 16,358 AED/m² for the area (a noticeably higher level compared to the building)
Thus, over the past year, the price per square meter in THE IVY for 2BR units has been roughly 25% below the area’s average market level.
3. Rental rate dynamics
Rental contracts: More than 300 rental contracts have been recorded for THE IVY (all layouts), which indicates high popularity among tenants and ensures a stable flow of potential occupants.
The average rental rate per m² in THE IVY for all apartments over the last 12 months is 1,207 AED/m²/year. For Al Barsha South Fifth, the average level is lower at 960 AED/m²/year.
– This difference shows that THE IVY demonstrates a premium level of rental demand relative to the area, despite the current discount in purchase price versus the market.
Rental dynamics for THE IVY:
– Range over recent quarters (excluding future periods): 1,162–1,239 AED/m²/year, without a pronounced downward or upward trend.
– For the area: consistent growth in recent years from approximately 550 to 1,050 AED/m²/year.
4. ROI, fair price levels and yields
Yield calculation for THE IVY (last 12 months):
– Average market purchase price (2BR, last 12 months): 12,311 AED/m²
– Average rental rate (for the building): 1,207 AED/m²/year
Gross yield (THE IVY): ROI_brutto ≈ 9.8% per annum
Gross yield for the area: ROI_brutto ≈ 5.9% per annum (960 / 16,358)
If we factor in standard transaction costs (7–8% in total), net yield (ROI_net) for THE IVY decreases to around 9.1–9.2%.
For the area, ROI_net will be about 5.5% per annum.
Fair price range (for a target yield of 7–8% per annum):
– For THE IVY: 15,090–17,240 AED/m² (calculation: 1,207 / 0.08 … 1,207 / 0.07)
– For the area: 12,000–13,700 AED/m² respectively
The actual transaction price in the building (12,311 AED/m²) is at the lower end and even below the fair investment threshold for a 7–8% target yield. This means that purchases at these levels already generate a potential yield above what an investor typically requires, and even after accounting for costs, the building looks more attractive than the wider area.
5. Conclusions on liquidity and outlook
THE IVY is a liquid modern building in a rapidly developing area. High rental activity and stable rental dynamics compared to the area support its strong investment appeal. At current price levels, an owner can expect a yield above the area average (even after all entry costs). Sellers and agents should treat this as a significant advantage, while investors can view the current entry level as financially justified and providing a “buffer” in terms of yield. Rental demand is stable, which further reduces vacancy risk. Over a 3–5 year horizon, the outlook remains positive, assuming overall market stability.
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