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1. Definition of the area and data structure
Actual location: According to DLD, the building marketed as Equiti Home is registered as EQUITI HOME and belongs to the Jabal Ali First area, master project Al Furjan.
Data volume: The DLD database contains a vast array of transactions and lease contracts (around 900,000 sales and 4.7 million rental agreements), which allows for robust conclusions both at the level of individual buildings and at the area level.
2. Deal frequency and liquidity
Over the past 12 months, there have been 56 transactions for 2-bedroom apartments (2BR) specifically in the EQUITI HOME building. Across the entire Jabal Ali First area in the same segment (2BR), there were more than 1,100 transactions, and the number of new rental contracts per year exceeded 24,000. Liquidity is very high even at the building level, which indicates strong demand.
3. Average price per m² dynamics (sales) — building and area
In EQUITI HOME itself, the average price per m² for 2BR over recent quarters is as follows:
– Q3 2025 — 12,508 AED/m²
– Q2 2025 — 12,853 AED/m²
– Q1 2025 — 12,775 AED/m²
– Q4 2024 — 12,286 AED/m²
– Q3 2024 — 11,688 AED/m²
For the Jabal Ali First area and the Al Furjan master project (2BR), the figures are:
– Q3 2025 — 12,783 AED/m²
– Q2 2025 — 13,032 AED/m²
– Q1 2025 — 12,608 AED/m²
– Q4 2024 — 11,932 AED/m²
– Q3 2024 — 10,723 AED/m²
– For comparison: at the beginning of 2022 — only 8,233–9,673 AED/m²
The two-year growth in the area is approximately 30–45%.
Average price per m² over the last 12 months:
– Building (EQUITI HOME, 2BR): 12,731 AED/m²
– Area (Jabal Ali First, 2BR): 12,828 AED/m²
The price index for the building and for the area is almost identical; the building does not show a significant premium or discount.
4. Rental dynamics — area
There is no rental data in the DLD database for this specific building and 2BR type (a typical situation for new buildings). At the level of the entire Jabal Ali First area, however, the data aggregates well:
– Q3 2025 — 870 AED/m²/year
– Q2 2025 — 879 AED/m²/year
– Q1 2025 — 883 AED/m²/year
– Q4 2024 — 810 AED/m²/year
– Q3 2024 — 800 AED/m²/year
– Q1 2022 — 530 AED/m²/year
Average rental rate over the last 12 months for the area: 872 AED/m²/year
Growth over a little more than two years is around 60%, which is even higher than on the sales side.
5. Comparison with the area, ROI calculation and fair price range
Are the building and the area comparable:
– Market value per 1 m² in EQUITI HOME: 12,731 AED
– Market rent — only at the area level: 872 AED/m²/year
Gross yield (brutto ROI) based on the area:
– ROI = 872 / 12,731 = 6.85% (using rounded annual figures).
This yield is consistent when integrating both sides (price and rent), averaged across the area. Unfortunately, there is still no rental data for the building itself — only for Jabal Ali First.
After a rough adjustment for initial costs (7% for DLD fees, broker commission, etc.), the net yield (net ROI) will be about 6.4% per annum.
Fair price range estimate (for a target yield of 7–8% per annum for an investor):
– Price per m² ensuring 7%: 872 / 0.07 = 12,457 AED/m²
– Price at 8%: 872 / 0.08 = 10,900 AED/m²
Thus, the current average price for the building (12,731 AED/m²) is slightly above the upper boundary of the range that looks attractive from an investor’s perspective (12,457–10,900 AED/m² for 7–8%), which implies moderate expectations for a yield below 7%.
6. Conclusions and outlook
– Demand and the number of transactions for both the building and the area are extremely high; liquidity is excellent.
– Sales and rental prices have been confidently trending upward for the last 3 years, but the growth rate is gradually slowing.
– The average yield over the next year for 2BR in Jabal Ali First is 6.8–6.9% brutto according to DLD.
– The building does not stand out with any significant discount or premium relative to the area.
– For an investor focused on the long term with a target yield of 7–8% per annum, an entry price in the range of 10,900–12,450 AED/m² would look fair from an investment standpoint. At the current market level, a small discount is justified from an investment-yield perspective.
The main risk is that if rental growth slows, the final yield will also decline. However, high liquidity and ongoing demand provide stability over a 2–3 year horizon.
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