ROI analysis of apartment in Elevate by Prescott: DLD data and real deals

1. Definition of the area and data structure

Actual location: The ELEVATE by Prescott building (the marketing name matches the registration name in the DLD database) is located in Al Barshaa South Third, within the Arjan master project. This is confirmed by DLD_transactions data.

Data volume: Around 300 transactions have been registered for this building over the entire period. The main activity for 2-bedroom apartments (type “2 b/r”) falls in 2023–2025: in 2023 — 29 deals, in 2024 — 3 deals, in 2025 — 3 deals (apparently in advance — off-plan or re-sales from the developer). This is a classic new project in the popular Arjan area, with data covering a substantial time span.

On rentals: There are no valid registered rental contracts for 2-bedroom units either in the ELEVATE by Prescott building itself or within the Arjan master project. Therefore, for comparative calculations we use aggregated indicators for the Al Barshaa South Third area in the “Flat” category (apartments), which provides a much broader statistical base (over 11,800 contracts over the last 12 months).

2. Purchase price dynamics and levels

Dynamics of the average price per m² in ELEVATE by Prescott (2-bedroom apartments):

– 2023: On average 11,400–11,500 AED/m².
– 2024: 12,000–13,250 AED/m² (growth according to data from recent quarters).
– Over the last 12 months, the average transaction price amounted to 14,177 AED/m² (based on 3 confirmed 2-bedroom transactions in the building).

For comparison, the average price per m² for 2-bedroom apartments in Al Barshaa South Third over the last 12 months is 12,527 AED/m² (661 transactions). Thus, recent deals in ELEVATE by Prescott are closing with a substantial premium to the area (approximately +13%).

Across Al Barshaa South Third as a whole, a pronounced upward price trend has been recorded over the past 3–5 years: from 9,500–10,000 AED/m² in 2022 to 12,500 AED/m² in 2024–2025. This reflects strong demand for new and high-quality properties in this segment.

3. Rental statistics and dynamics

As of now, there are no valid data on registered rental transactions for 2-bedroom apartments either in ELEVATE by Prescott itself or in the Arjan master project — most likely the property is new, most units have not yet been rented out, or owners are not yet registering lease contracts through DLD.

At the same time, the Al Barshaa South Third area shows a high volume of contracts, ensuring strong statistical reliability:

– The average annual rental rate per 1 m² for apartments of all types (Flat) in the area over the last 12 months is 914 AED/m² (11,824 contracts).
– The dynamics over recent years show steady growth: a year ago the average rate was about 700–800 AED/m², and it has now exceeded 900 AED/m² due to strong rental demand in Arjan.

It should be noted that actual rental rates for completely new or premium properties in this area are often higher than the market average; however, without valid DLD contracts for the specific building, this cannot be stated with certainty.

4. Comparative analysis: building vs area

– ELEVATE by Prescott (2-bedroom): average transaction price over the last 12 months — 14,177 AED/m² (building), while similar units in the area average 12,527 AED/m².
– Average rent in the area — 914 AED/m² per year; there is no official data for the building.
– Transactions in the building are closing noticeably above the area average: a 13% sales premium relative to the average area price.

5. ROI assessment and fair price range

Calculated yield for Al Barshaa South Third:

– Area ROI_brutto (arjan/al_barsha south third): 914 / 12,527 = 7.3% per annum (gross).
– Taking into account transactional and entry costs (7–8% on entry), the net yield (ROI_net) comes to 6.8–6.9% per annum.
– To achieve a target yield of 7–8%, the calculated fair investment price range is 11,425–13,057 AED/m², based on current rental levels.

For the building itself, it is not possible to calculate an official yield — DLD has no valid registered rental contracts for ELEVATE by Prescott. Accordingly, neither ROI nor a fair price for the building can be formally determined without such data.

6. Conclusions on liquidity and investment outlook

– ELEVATE by Prescott shows high liquidity on the sales side: the project is in demand, there is a recorded flow of developer transactions in 2023–2025, and prices are steadily rising.
– The entire Arjan/Al Barshaa South Third area has demonstrated confident price growth over the past 3 years on both sides of the market (sales/rentals), supported by strong volumes of transactions and contracts.
– The absence of valid DLD rental contracts for the building itself is a temporary factor linked to the project’s recent completion and does not yet allow an official calculation of investor yield based on DLD aggregates.
– Transactions for 2-bedroom units in this building are closing at a premium to the area average; a potential investor should bear in mind that to reach a target yield of 7–8%, it is necessary either to achieve rental rates above the market average (which is possible due to the building’s newness) or to look for entry points closer to 12,000–13,000 AED/m².
– Overall, both the area and this asset type are liquid; the growth potential remains, but is becoming more limited as the pace of appreciation slows.