1. Definition of the area and data structure
Actual location: according to the DLD database, Beverly Boulevard is located in Al Barshaa South Third, master project Arjan. All further comparisons of market indicators are made specifically against this district and master project.
For Beverly Boulevard (studio, 0BR), 436 sale transactions and at least 99 rental contracts have been recorded over the past year, which ensures high statistical reliability of the analysis.
2. Sales dynamics and transaction volume
There is a steady increase in sales activity: 154 transactions in 2023, a sharp rise to 190 in 2024 and 191 in 2025 (according to DLD, part of the transactions are formally recorded in the future 2025–2026 period, which is often related to registration of off-plan units).
The average price per square meter for Beverly Boulevard studios has shown a notable increase over the last 3 years:
– In 2023 the average range was 13,570–14,189 AED/m².
– During 2024 the average price rose from 13,933 AED/m² at the beginning of the year to 15,225 AED/m² by the end.
– In 2025, despite fluctuations, a typical level of 15,500–17,800 AED/m² is recorded in transactions.
The average studio size in transactions is 38 m² (range: 35–50 m²).
3. Comparison with the district (Arjan, Al Barshaa South Third)
Across the Arjan master project (same district), studios show a wide spread of prices:
– In 2022–2023 the studio segment increased from 12,200 AED/m² to 15,000–15,500 AED/m² (with a 2025 peak of up to 17,100 AED/m²).
– Beverly Boulevard typically matches or slightly outperforms the district’s average market level.
– The transaction volume in the district is very high (hundreds of transactions per quarter), liquidity is at its peak, and the possibility of a quick exit is high.
Average values over the last 12 months:
– Building: 16,227 AED/m² (88 transactions).
– District: 16,015 AED/m² (1,808 studio transactions).
4. Rental market (“real” DLD figures)
Over the last 12 months, 99 rental contracts for studios have been registered in the building. The average annual rental rate under these contracts was 1,445 AED/m²/year. Across the district (Arjan, studios) the average rental level is 1,166 AED/m²/year (3,351 contracts), which makes Beverly Boulevard one of the buildings with above-average yields for small units in this location.
Typical sizes of rented studios coincide with the saleable areas (37 m² on average, range 35–50 m²).
Quarterly rental rate dynamics in the building over the last year: a gradual increase from 1,398 to 1,576 AED/m² in 2025, with individual contracts above 1,700 AED/m².
5. ROI calculation and comparison
– Current average acquisition level for an investor: 16,227 AED/m² (building), 16,015 AED/m² (Arjan, studios).
– Average studio rent over the last 12 months: 1,445 AED/m²/year (Beverly Boulevard), 1,166 AED/m²/year (Arjan).
Brutto ROI (annual gross yield before expenses):
– Building: 1,445 ÷ 16,227 ≈ 8.9% per annum.
– District: 1,166 ÷ 16,015 ≈ 7.3% per annum.
Net ROI (taking into account transactional and initial costs of ~7%):
– Building: 8.9% ÷ 1.07 ≈ 8.3% per annum.
– District: 7.3% ÷ 1.07 ≈ 6.8% per annum.
Range of “investment fair value” for an investor targeting a 7–8% yield:
– Building: 1,445 ÷ 0.08 = 18,062 AED/m² (target ROI 8%), 1,445 ÷ 0.07 = 20,643 AED/m² (ROI 7%).
– The actual price is 12% below this “fair” upper bound (there is a yield buffer).
– For the district, the fair price range for an investor is 14,575–16,657 AED/m², with the actual price at an acceptable entry level.
6. Liquidity and outlook summary
The volume of sales and rentals indicates very high liquidity of both the asset and the district; studios are in strong demand and dominate the market structure. At the current price level, Beverly Boulevard studios deliver a noticeable yield premium versus a typical asset in the district, which is advantageous for an investor.
Arjan’s market dynamics show a sustained increase in demand and prices in 2023–2025, confirmed by a high number of transactions and a large volume of new rental contracts. Beverly Boulevard studios, due to their high average rental income, can be used as a benchmark for assessing investment attractiveness.
There is no need to assume a discount from the current price: even taking all expenses into account, ROI remains above the typical “fair” range for a conservative investor (7–8% per annum. This also indirectly confirms the building’s strong appeal for rental-focused capital.
Conclusion: Beverly Boulevard is one of the top buildings in Arjan in terms of studio income, with maximum market liquidity, price and rental growth, and at the same time a clearly higher yield compared to the rest of the district. Based on current market data, expecting a quick exit and sustained high demand is reasonable over at least a 2–3 year horizon. A correction is only likely in the event of an overheating of the off-plan segment across the entire district.
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