How to sell an unit in Dubai in Residence 110 – analysis 2025

How to sell a property in Residence 110 – in this article we analyse real transaction data, prices, rental yields and liquidity for owners and investors.

For clarity, we may refer to the same unit as an apartment, a property, or a home depending on context.

How to sell a 1-bedroom apartment in Residence 110 Dubai

How to sell a 1-bedroom apartment in Residence 110 Dubai without endless calls from random agents, constant price cuts and months of uncertainty? The numbers for this building in Business Bay show that 1-beds here are a liquid, clearly priced product – but only when the strategy is disciplined and the broker is strong.

In our analysed sample of 30 sales transactions for 1-bedroom units in Residence 110 over roughly the last 12 months, the median sale price was about AED 1,991,000, with a median price around AED 1,850 per sq ft. At the same time, the current sample of listings shows a higher median asking level of about AED 2,300,000 (around AED 2,259 per sq ft). This mismatch between what buyers have actually paid and what many agents are now quoting is exactly where weak brokerage and “spray-and-pray” marketing starts killing your result.

This guide is written from the seller’s perspective: how to choose 1–2 serious brokers specifically for Residence 110, what asking range makes sense based on real deals, how wide to expose the property, and how to control that your price is being defended, not dumped.

What you must know about the Dubai market before selling

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Before deciding how to sell a 1-bedroom apartment in Residence 110 Dubai, it is worth understanding the context. Our sample for this building alone shows about 2.5 closed sales per month on average for 1-beds over the last 12 months – essentially a steady stream of qualified demand inside a single tower in Business Bay. For a micro-location, this is a healthy level of liquidity.

At the same time, there is almost no noise from off-plan in this building: in the analysed dataset, 100% of deals were for ready units. That means price formation here is not blurred by developer incentives, post-handover payment plans or speculative flipping. Buyers are comparing you directly to other ready units in the same building and surrounding Business Bay stock.

Another point: in our current listing sample there are only 3 active sale listings for 1-bedrooms in Residence 110. With an estimated 2.5 deals per month and this volume of available stock, the pre-calculated months of inventory is only about 1.2 months. In practice, this means:

• It is a seller-leaning micro-market if you are priced in line with recent transactions.
• Buyers have enough alternatives to negotiate, but not enough to ignore realistic prices.
• Artificially inflated asking prices can push your unit out of contention very quickly.

Finally, there is no recorded rental data in the sample for this specific tower and its parent community over the last period, which tells you two things. First, investors are buying more on capital appreciation and Business Bay’s known rental story as a whole, not on a spreadsheet tied to this exact building. Second, most brokers will use generic Business Bay rental arguments rather than building-specific data – and you should be aware of this when picking who represents you.

Deal history for the building: price and demand dynamics

When you look past agent promises and focus on numbers, the picture for 1-bedroom units in Residence 110 becomes far clearer.

In our sample of 30 sales transactions between February 2024 and early February 2025, the median sale price for a 1-bedroom apartment in Residence 110, Business Bay, was around AED 1,991,000. Typical unit sizes in this sample cluster around 1,020–1,110 sq ft, which gives a median achieved rate of approximately AED 1,850 per sq ft.

If we zoom into individual deals from the dataset, we can see a realistic band for achieved prices:

• Lower band: several deals between roughly AED 1,788,000 and AED 1,930,000, with prices per sq ft in the AED 1,740–1,890 range.
• Core band: many transactions around AED 2,000,000–2,050,000, with prices per sq ft around AED 1,800–1,980.
• Upper band: selected units closing above AED 2,090,000, where buyers clearly paid a premium for layout, view, floor or condition.

The key takeaway for a seller is this: there is a narrow, well-defined corridor where buyers in this building are actually transacting. The spread of achieved price per sq ft in the sample is not chaotic; it tends to stay in a corridor roughly between AED 1,700 and AED 2,000 per sq ft for typical 1-bedrooms.

With an average of 2.5 deals per month in the dataset, demand is consistent. You are not trying to sell a unique villa where the market might go silent for months. If your apartment is not receiving viewings and offers within the first 3–6 weeks of correct exposure, the issue is nearly always one of the following:

• Pricing significantly above the recent achieved band.
• Incoherent marketing across too many agents, confusing buyers.
• Weak negotiation and positioning by your appointed broker.

Any agent proposing an asking strategy far outside this corridor must justify it with something extraordinary in your unit (very high floor, open view, exceptional renovation, top-tier furniture) and back it with comparable evidence, not just optimism.

Official data sources and live market tools

For readers who want to explore the raw data behind this analysis, here are the key open sources:

• 
  Dubai Land Department open data (historical transactions)
  
• 
  Property Finder – live listings and asking prices
  
• 
  Bayut – live listings and asking prices
  

Recent sales in this building

Transaction Date	Price	Property Size	Price Psf	Status
2025-02-10	1851840	1108	1671	Ready
2025-02-10	2002000	1106	1810	Ready
2024-11-29	2094000	1108	1890	Ready
2024-10-28	2006200.7	1023	1961	Ready
2024-09-27	1788820	1023	1748	Ready
2024-07-08	1924000	1023	1880	Ready
2024-07-02	2013000	1106	1820	Ready
2024-06-13	2026000	1023	1980	Ready
2024-05-15	1789590	1023	1749	Ready
2024-05-09	1934000	1023	1890	Ready

Current listings and liquidity: what apartments are really asking now

To decide how to sell a 1-bedroom apartment in Residence 110 Dubai at the best possible price, you must understand who you are competing with right now, not just what sold months ago.

In our current listing sample for Residence 110, there are 3 active 1-bedroom units for sale:

• Asking prices: from about AED 2,190,000 to AED 2,600,000.
• Median asking price: around AED 2,300,000.
• Median asking price per sq ft: roughly AED 2,259 per sq ft.
• All are completed units; one is offered furnished at the top of the asking range.

Now compare this with the transaction history. The median achieved price in the last 12 months sits around AED 1,991,000, with buyers paying around AED 1,850 per sq ft. The pre-computed overheat metric for this building shows an ask vs sold price per sq ft ratio of about 1.22. In simple terms, current asking levels in the sample are roughly 22% above the median achieved price per sq ft from the recent past.

In a liquid micro-market like this one, an ask that is 3–8% above the last deals may be defendable, especially if the unit is superior. But a consistent 20%+ premium usually does one thing: it turns your listing into a “reference point” to make competing, correctly priced units look cheaper. Buyers use your overpriced unit to negotiate discounts elsewhere.

For you as a seller, this has three practical implications:

• With only about 1.2 months of inventory in the sample, you do not need to undercut the market to sell. You just need to be within a realistic band.
• Tested strategy in this building is to start your asking 5–10% above the last achieved median for comparable stock and then defend that with strong marketing and negotiation.
• If you follow an agent into the “overheated” territory of 20%+ above achieved levels without unique justification, you significantly increase time on market and risk of later price cuts.

A professional broker who truly knows Residence 110 will walk you through this numbers-based logic, using recent internal deals and current competing listings, not just generic Business Bay slogans.

Current sale listings in this building

Listed Date	Price Value	Size Sqft	Price Psf	Status
2025-12-08	2190000	1106	1980	completed
2025-11-07	2300000	1018	2259	completed
2025-06-02	2600000	1108	2347	completed

Rent and yields: how ROI is calculated and what local numbers show

Many owners in Business Bay sell not just to end-users, but to investors comparing different towers. Even though our current dataset does not contain recent rental transactions for Residence 110 or its parent community, it is important to understand the logic behind how such investors look at your unit.

In the absence of building-specific rent data, investors usually proceed as follows:

• They take recent achieved sale prices per sq ft for the building (around AED 1,850 in this case) and estimate a fair market value for your unit based on size and condition.
• They then apply Business Bay-level rental benchmarks for similar 1-bedroom units (for example, mid- to upper-range furnished vs unfurnished), often sourced from portal data, area reports or their own portfolios.
• From there, they calculate a gross yield: annual rent divided by purchase price, and adjust for service charges and vacancy to arrive at a net yield estimate.

Because our current sample does not show registered rental contracts for Residence 110, there is an information gap that many generic agents fill with guesswork. A serious broker, by contrast, will:

• Collect evidence from live rental listings and recently agreed (even if not yet registered) rents inside the building and adjacent Business Bay stock.
• Translate your sale price into a realistic yield story targeted at investors (for example, explaining why a certain layout, view or furnishing level may command a rent premium).
• Use the building’s observed liquidity (around 2.5 sales per month in the dataset and low months of inventory) as an additional argument: investors value easy future exit.

For you as a seller, the key is not to rely purely on “headline yield claims” by agents. Ask them to show their rent assumptions and to connect them with the sale price corridor observed in Residence 110. If an agent promises a very high yield but simultaneously tries to push your selling price far beyond recent internal deals, the numbers usually do not add up from an investor’s perspective.

Seller strategy: how to prepare and sell this type of apartment in Dubai

This is where the frustration of “ten agents, zero results” is either solved or repeated. To really answer the question of how to sell a 1-bedroom apartment in Residence 110 Dubai efficiently, you need to align three elements: pricing, broker selection and exposure strategy.

1. Pricing corridor for Residence 110 1-beds

Based on the analysed dataset, the realistic pricing corridor looks approximately like this for a typical 1-bedroom:

• Core transaction band: around AED 1,900,000–2,050,000, depending on floor, view and condition.
• Premium band: up to and slightly above AED 2,100,000 for genuinely superior units (high floor, open view, renovated or high-quality furnished).

Given that current median asking levels in the sample sit around AED 2,300,000, a practical starting strategy might be:

• For a standard, clean, mid-floor unfurnished unit: list in the AED 2,050,000–2,150,000 range.
• For a high-floor, view unit or upgraded/furnished apartment: consider AED 2,150,000–2,250,000, but be ready to defend it with evidence and presentation.

This positions you above the last achieved median, but not so high that buyers dismiss your unit outright.

2. How to choose 1–2 strong brokers instead of 10 random ones

Spreading your apartment across many agents feels like “more coverage”, but in liquid buildings like Residence 110 it often backfires: inconsistent pricing, poor photos and conflicting messages confuse buyers and drag your name into the discount game. A more effective approach is to work closely with one or two brokers who really specialise in Business Bay and, ideally, this tower.

When interviewing brokers, ask them to show:

• Their record of actual transactions in Residence 110 or comparable towers (time on market, asking vs achieved).
• How they arrive at a recommended price range using the recent internal deals and current competing listings you have seen above.
• A concrete marketing plan for the first 30 days: where the listing will appear, what kind of photography, whether they plan video, floor plans, and cross-marketing with existing client bases.

Also check how they talk about price. A strong broker will not simply agree to any number you suggest; they will explain the consequences of pricing far outside the achieved corridor and show a strategy for testing the upper limit without killing demand.

3. Exposure strategy: wide, but controlled

For Residence 110, with only a handful of competing units and good liquidity, the focus should be on quality of exposure, not quantity of agents. A proven model is:

• Sign an exclusive (or semi-exclusive) with 1–2 brokers who you trust and who can demonstrate building knowledge.
• Allow them to cooperate with other agents on a co-brokerage basis under strict rules: one price, one description, one quality standard of media.
• Set a clear review point: if after 4–6 weeks you have viewings but no serious offers, discuss micro-adjustments in price or presentation rather than instantly cutting 5–10%.

4. How to control that your price is not being “dumped”

Your fear that agents might “sell you cheap” is understandable, especially when you are not present at every negotiation. Protect yourself by structuring the relationship correctly:

• Agree on a minimum net price you are willing to accept, and put it in writing with your broker. Anything below that requires your explicit approval.
• Request a brief weekly report summarising enquiries, viewings, buyer feedback and any informal offers.
• Monitor public listings: your apartment should appear online with one coherent asking price and consistent details, not a patchwork of random prices and photos across portals.

If you see your unit advertised far below your agreed asking price by other agencies, raise it immediately with your appointed broker – it likely indicates uncontrolled “open listing” circulation, which dilutes your negotiation position.

How an investor sees this apartment: risks, scenarios and horizons

To achieve a strong sale result, you need to think like your buyer – and a large share of 1-bedroom purchasers in Business Bay are investors. Their logic is often more disciplined than end-user emotion.

1. What investors like about Residence 110 1-beds

• Clear price history: around AED 1,850 per sq ft median achieved price in the sample over the last year gives them confidence that the market is “real”, not speculative.
• Good liquidity: approximately 2.5 sales per month in the dataset means that, in normal conditions, they can likely exit again without being stuck for a year.
• Ready-only building: with 100% of analysed deals in ready units, there is no off-plan noise undermining the resale market.

2. Main risks from an investor’s angle

• Overpaying vs recent internal deals: if your asking price is 20%+ above the achieved median without a compelling reason, a numbers-driven investor will walk away or expect a heavy discount.
• Unclear rental story: because there is no recent registered rental data in the sample for this building, investors may apply conservative rent assumptions, which limits the price they are willing to pay.
• Short-term volatility in Business Bay: macro-market corrections hit investor-heavy districts first; buyers therefore prefer units with proven liquidity and realistic pricing.

3. How to position your unit for these buyers

When you and your broker understand that investors are effectively running a spreadsheet in their head, your strategy adapts:

• Price within a rational band above recent deals to leave room for them to achieve a sensible yield, rather than squeezing every last dirham at the cost of scaring off this entire buyer segment.
• Prepare a simple financial story: estimated rent range based on current area listings, service charges, and a plausible net yield. Your agent should be able to present this clearly.
• Highlight features that protect future exit value: larger layout, decent view, parking, building amenities, and above all the observed liquidity in Residence 110.

If your broker cannot articulate this investor logic using real numbers from Residence 110, you are more likely to end up negotiating with low-ball buyers rather than serious capital.

Summary and answers to common questions

Selling in Residence 110 is not about luck; it is about working with the building’s numbers and choosing the right people. The data shows a healthy, liquid micro-market with a clear transaction corridor around AED 1,900,000–2,050,000 for typical 1-bedroom units and a median achieved price per sq ft of about AED 1,850. Current asking prices in the sample are materially higher, around AED 2,300,000 and AED 2,259 per sq ft, creating a risk of overpricing if you ignore the transaction history.

If you want to know how to sell a 1-bedroom apartment in Residence 110 Dubai with minimal stress, focus on three pillars:

• Set a rational asking price slightly above recent internal deals, not far above them.
• Work with one or two strong brokers who can demonstrate real experience in this building and who are prepared to defend your price with professional marketing.
• Control exposure and communication: one coherent price, structured feedback, and clear boundaries in negotiations.

FAQ for Residence 110 owners

How long should it take to sell a fairly priced 1-bedroom in Residence 110?
Based on the sampled liquidity (about 2.5 deals per month and roughly 1.2 months of inventory), a correctly priced, well-presented unit should attract serious interest in the first 2–4 weeks and, in normal market conditions, secure an acceptable offer within 1–3 months.

Is it better to give my apartment to many agents or to work exclusively?
In a building like Residence 110 with good liquidity and limited competing stock, a controlled exclusive or semi-exclusive with 1–2 strong brokers usually delivers a better net result than scattering the listing across 10 agencies. Exclusive brokers invest more into marketing when they know their work will not be undermined by undercutting or poor-quality duplicate ads.

Can I test a higher price first and reduce later?
You can, but there are limits. Testing 5–10% above recent internal deals is reasonable if your unit has advantages. Going 20%+ above the observed median (as some current listings do) often leads to extended time on market, “stale” listing perception and eventually larger reductions than if you had started closer to reality.

How do I know if my broker is really defending my price?
Ask for weekly feedback reports, monitor that your unit is not advertised below the agreed asking price, and request to be informed about every written offer. A serious broker will explain their negotiation strategy, not just forward you numbers and push you to accept the first bid.

If you are considering selling now and want a detailed, personalised exit strategy for your specific 1-bedroom apartment in Residence 110, Business Bay, the next logical step is a tailored pricing and marketing plan based on this building’s latest data.