1. Definition of the area and data structure
Actual location: the EQUITI HOME building is registered in the DLD database under the project name “EQUITI HOME”, located in the Jabal Ali First district and forming part of the Al Furjan master project.
There are 297 sale transactions for this building recorded in the database, which allows for a confident analysis of price dynamics and comparison with district and master-project benchmarks. There is no rental data in the DLD database specifically for the EQUITI HOME building — not a single active rental contract has been registered for the entire available period. To assess rental yields, we use data for the entire Al Furjan master project and the Jabal Ali First district, where the volume of active contracts is substantial (more than 32,000 for the master project and over 145,000 for the district).
2. Deal dynamics and structure
Over the past 2 years, the lion’s share of transactions in EQUITI HOME has fallen in 2024 and 2025, which is typical for a new project. Deals are mainly distributed across upcoming quarters, some of which are off-plan. The building shows signs of strong demand, reflected in both the volume and regularity of concluded transactions.
The average price per square metre in EQUITI HOME has been rising rapidly:
– In Q3 2022 the average level was around 2,770 AED/m², which may reflect early off-plan sales or certain anomalies.
– Throughout 2024 and the first half of 2025 the price per m² stabilised in the 11,500–14,400 AED/m² range.
– By Q4 2025, growth is projected to reach 16,100 AED/m².
For comparison, in Jabal Ali First over the same period:
– In 2022–2023 the average price fluctuated between 8,500 and 12,000 AED/m²;
– In the last quarters of 2024 it was around 11,700–13,300 AED/m²;
– The forecast for the first half of 2025 is growth to 13,900 AED/m² and above.
Thus, EQUITI HOME initially launched at a price slightly below the district level, but by now has almost caught up and is even moving above the median value for Jabal Ali First.
Average sale price over the last 12 months:
– For EQUITI HOME: 13,048 AED/m² (based on data for the last year);
– For Jabal Ali First: 16,589 AED/m².
This confirms the catch-up price growth specifically for EQUITI HOME. The project is now almost on par with the district in terms of secondary market pricing and is gradually forming a premium.
3. Market rental rate and dynamics
There are no rental transactions for EQUITI HOME — neither at the building level nor at the project level. This is typical for fresh off-plan projects: actual rental contracts will appear after handover and occupancy.
To assess market rates and yields, we use data for the Al Furjan master project:
– Over the last 12 months the average annual rental rate in the master has been 975 AED/m².
– In quarterly dynamics since 2023, accelerated growth has been observed: from 700–800 to 950 AED/m² and above by mid‑2024.
For the Jabal Ali First district:
– The average rental rate for 2023–2024 has been 700–800 AED/m², with growth to 800–820 AED/m² in the current year.
– The volume of contracts allows these indicators to be considered well-established.
Accordingly, the current market level for new buildings in the location is around 950–975 AED/m² in Al Furjan, and slightly lower — at 800–820 AED/m² — across the wider district.
4. Yield comparison and investment attractiveness
The current post-handover sale level in EQUITI HOME is close to 13,000 AED/m², while the district average is around 16,600 AED/m².
Given the absence of rental contracts for the building itself, ROI is calculated at the master-project level:
– Average annual income: about 975 AED/m² in Al Furjan.
– Gross yield: approximately 7.5% per annum at a typical sale price of 13,000 AED/m² (calculation: 975 / 13,048).
– Net yield, taking into account all initial costs (7–8%): 6.9–7.0% per annum.
Fair “investor” price range (for a 7–8% ROI):
– Based on Al Furjan data, the range lies between 12,200 and 13,900 AED/m².
– Based solely on the Jabal Ali First market (less applicable for new buildings) — the range is 10,000–11,700 AED/m².
At the current average transaction price in EQUITI HOME (~13,000 AED/m²), yields correspond to the “lower bound” of the desired range. For a purchase aimed at rental investment, the recommendation is to target an entry price not higher than 13,000 AED/m², or to justify a premium by the building’s newness and growth potential.
5. Outlook and liquidity
EQUITI HOME demonstrates signs of high liquidity: strong volumes of new transactions, price growth, and active demand for apartments in the new complex. Benchmarks at both district and master-project level confirm the investment potential of the Al Furjan location for the mass segment and for rental strategies.
Given the rapid completion of new complexes and growing tenant demand, once the first rental contracts for the building appear, stable yields and sustained high demand can be expected.
No direct rental or ROI figures can be quoted for the building itself due to the absence of primary DLD data; all calculations provided are based on aggregated market indicators for the Al Furjan master project.
6. Conclusions
– EQUITI HOME is developing rapidly, with average sale prices rising and dynamics in line with district-wide growth.
– There is currently no direct DLD rental data for this building. All yield estimates are based on actual contracts in Al Furjan.
– An investor should focus on a reasonable purchase range (up to 13,000 AED/m²) if a yield of at least 7–8% per annum is required.
– The building and the district have high liquidity, with low downside price risk; however, returns are highly sensitive to the entry point.
– After the secondary market fully launches and the first rentals in the building are concluded, the indicators may be updated.
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