ROI analysis of apartment in SAFEER TOWER 2: DLD data and real deals

1. Definition of the area and data structure

Actual location: According to DLD data, SAFEER TOWER 2 is located in Business Bay. The master project is also Business Bay. The building name fully matches your wording.

Type of apartments analyzed: Only 2-bedroom apartments (2 b/r) are used for the sales analysis. For rentals, no contracts for this building and this unit type were found even at the master-project and district level, therefore the annual rent and yield analysis is carried out only at the overall Business Bay district level.

Volume and dynamics of the dataset: For sales, 35 transactions involving 2-bedroom apartments in SAFEER TOWER 2 have been recorded. For rentals across the district in recent years, there are tens of thousands of contracts.

2. Transaction and price dynamics for the building and the district

The following 2-bedroom sales in SAFEER TOWER 2 have been recorded by year and quarter:
– The latest 2-bedroom transactions took place in 2024 and 2025, with the highest concentration in 2024.
– Over the last 6 observable quarters (from 2020 to 2025), the dynamics of the average price per square metre for the building are as follows:
• Growth from 6,460 AED/m² (2020–2021) to 8,400 AED (2023), 11,300 AED (2024), with the last recorded average at about 9,900 AED (2025, incomplete data).

For comparison with the district:
– In Business Bay, the average sale price of 2-bedroom apartments over the last 12 months was 22,950 AED/m².
– Quarterly dynamics over the last 3 years for the district show a confident increase from 14,000–16,000 AED/m² (2020–2021) to 21,000–22,000 AED/m² (2024–2025).
– SAFEER TOWER 2 has consistently been significantly cheaper than the district average — by more than 40–50%. The reason is the segment itself and the building’s local positioning (a below-average segment for Business Bay).

No 2-bedroom transactions in SAFEER TOWER 2 have been recorded in the last 12 months, so the current price level for the building cannot be reliably assessed; the average price benchmark for the district (Business Bay, 2-bedroom units) is around 22,950 AED/m².

3. Rental market analysis and yield calculation

For SAFEER TOWER 2 and the “2 bed rooms” type, no new rental contracts have been found in the DLD database in recent years. There are also no rentals at the Business Bay master-project level for this specific unit type (most likely, district filtering works only partially; for other unit types the situation is similar).

For the district as a whole:
– Tens of thousands of apartment rental contracts (without bedroom-count breakdown) have been reliably recorded.
– The average annual rent in Business Bay (all apartments, all types) over the last 12 months amounted to 1,337 AED/m².
– Rental dynamics in the district over the past 3–5 years: from 700–900 AED/m² (2020–2022) to 1,100–1,350 AED/m² (2023–2024). Rental growth is stable, with a peak in 2024–2025.

Yield calculation:
– For SAFEER TOWER 2, the calculation is impossible — there is not a single recorded rental rate for 2-bedroom apartments.
– For Business Bay: ROI-gross (rough yield before taxes and expenses, 2-bedroom apartments) ≈ 1,337 AED / 22,950 AED = 5.8%. This is significantly below the desired benchmark of 7–8% per annum for an investment scenario.
– Taking into account all transactional costs and losses (entry at 7–8% of the price), ROI-net will be even lower — about 5.3–5.4%.
– An investor targeting 7–8% per annum should be buying a comparable apartment at ≈ 16,700–19,100 AED/m² or lower (range calculated as: average rent divided by 0.08–0.07).

4. Conclusions on liquidity and outlook

Liquidity in SAFEER TOWER 2:
– Transactions for 2-bedroom units are irregular, but the asset is tradable.
– Compared with the district, this building is clearly a “budget” option in Business Bay, significantly cheaper than the market average.
– For the rental market, there is insufficient data on SAFEER TOWER 2 even for indicative estimates.

Liquidity in Business Bay:
– High volume of sales and rentals, with stable growth in both prices and rental rates over the last 3–5 years.
– The share of new rental contracts is high; tenant and buyer interest in the district remains strong.

For an investor:
– SAFEER TOWER 2 clearly occupies an economy or lower-medium niche within the district.
– The yield for Business Bay is around 5.8% gross — below the threshold of “investment fair value”.
– To achieve a target yield of 7–8%, the purchase price must be noticeably below the current market.
– Without confirmed unit-level rental rates, there is no basis to assert a realistic market yield for this particular building.

5. Brief summary

SAFEER TOWER 2 — medium liquidity, consistently priced below the market, with limited capital appreciation potential. Investing at current average district prices to target a 7–8% yield is not advisable without a substantial discount to the market. A precise yield calculation is impossible without actual rental transactions for this specific building.