1. Definition of the area and data structure
Actual location: according to DLD, PALAZZO VERSACE is located in the Al Jadaf area, within the Jaddaf Waterfront master project. The analysis uses only transactions officially registered with DLD, filtered by building name (PALAZZO VERSACE), transaction type (residential apartments, 2 bedrooms) and data relevance. All area‑level comparisons are based on Al Jadaf data.
2. Liquidity and transaction volume
For sales transactions in PALAZZO VERSACE, 52 deals have been recorded for two‑bedroom apartments (2BR) over the entire period. This allows us to analyse the building’s dynamics down to quarterly charts. There is liquidity in the building, but deals occur less frequently than in the wider, more competitive area — which is typical for the luxury segment. In Al Jadaf, quarterly transaction volumes for 2BR units can exceed hundreds of deals, indicating strong demand in the mass segment.
For rentals over the last 5 years, DLD does not show a single valid 2BR lease contract either in the building itself or across the Jaddaf Waterfront master project. This is a classic situation for flagship residences: leases for such units are often arranged through alternative channels or registered as short‑term. However, in Al Jadaf as a whole, tens of thousands of residential lease contracts have been registered — the area is active and in demand among tenants.
3. Purchase price dynamics
In PALAZZO VERSACE 2BR units, the average price per square metre over the last 12 months amounted to 21,584 AED/m². Over the previous several years, the sample shows significant fluctuations: in early 2021, average deals were closing at 15,000–18,000 AED/m², followed by a noticeable increase and individual quarterly spikes up to 23,000–24,000 AED/m². Short‑term corrections are followed by new growth, which is typical for branded properties in a unique luxury segment — small volumes can create visually large jumps in the time series.
The Al Jadaf area (2BR segment) has historically been cheaper. From late 2021, prices rose from 8,000–11,000 AED/m² (2020–2022) to 16,500–25,000 AED/m² (2023–2025), but have consistently remained 10–20% below the average prices in PALAZZO VERSACE.
Distribution of prices and sizes in the building: typical 2BR sizes range from 155–195 m², and the vast majority of units have been sold at rates between 13,000 and 24,000 AED/m². The spread is explained by the uniqueness of individual apartments, level of finishes and specific floor levels.
4. Rental dynamics and levels
In the building itself there are no official DLD rental contracts for 2BR units (and none across the entire master project). This limits the ability to calculate the true market rent and yield for the building based on open data — no substantiated estimates should be made. At the Al Jadaf area level, the annual rent over the last 12 months for all residential apartments stands at 966 AED/m² per year, with a stable upward trend (2022: 640–760 AED/m², 2023–early 2025: 830–1,030 AED/m²).
Accordingly, it is not possible to accurately estimate rental rates and yields for PALAZZO VERSACE based on DLD data — any numerical values below are provided only as a benchmark for the wider area.
5. Yield (ROI) analysis and investment fair value
For PALAZZO VERSACE itself, it is impossible to calculate an accurate ROI from DLD data — there are no visible market rental rates. For Al Jadaf (all apartment types, since there is no separate rental time series for 2BR, but the proportions are similar):
– Current gross ROI (based on the last 12 months): 966 / 19,474 = ~5.0% per annum.
– Adjusted to net ROI (subtracting typical entry costs of 7%): around 4.6% per annum.
The range of investment fair value at a target yield of 7–8% per annum: 966 / 0.08 = 12,075 AED/m² and 966 / 0.07 = 13,800 AED/m². The area’s weighted average price is almost 19,500 AED/m², and for the building it is 21,600 AED/m², meaning the market is trading significantly above classic buy‑to‑let mathematics. For a buyer focused on passive rental income, a discount to current market levels is required to achieve a 7–8% annual yield.
6. Conclusions
– There is sales liquidity; transactions in PALAZZO VERSACE are registered on a regular basis.
– For rentals, it is impossible to provide open, data‑driven yield statistics — there are no official records even at the master‑project level.
– Al Jadaf has shown rapid growth in both sale prices and rents over the past 3–5 years.
– The current rent/price yield in the area is ~5%; for PALAZZO VERSACE it is not possible to estimate ROI.
– Buying an apartment in PALAZZO VERSACE is a premium product focused on capital gain and prestige rather than a classic buy‑to‑let model.
– For an investor targeting 7–8% annual income or higher, current market prices can be considered elevated and would require an additional discount.
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