ROI analysis of apartment in BLISS HOMES: DLD data and real deals


1. Area definition and data structure

Actual location: according to DLD, the BLISS HOMES building belongs to the Wadi Al Safa 5 area and the Dubai Land Residence Complex master project. All SQL queries were built strictly on this basis.

Volume and structure of records: the DLD database contains 129 sale transactions and 63 valid lease contracts for BLISS HOMES (residential units with adequate size and annual rent). This allows for a comprehensive analysis at the building level and comparison with Wadi Al Safa 5 as a whole.

ROI analysis of apartment in BLISS HOMES: DLD data and real deals Continental Club Property LLC


2. Sales: dynamics and price levels

Transaction frequency and dynamics: the main sales activity in BLISS HOMES is concentrated in 2024–2025 (66 deals in 2024 and 61 in 2025). This concentration is typical for new (off-plan or newly handed-over) projects with phased release.

Average price per m² dynamics:
– For BLISS HOMES (quarterly): over recent quarters, the average price ranged from 11,191 to 13,635 AED/m². Over the last 12 months (full 2024 sample and early 2025), the average stands at around 11,892 AED/m².
– The entire Wadi Al Safa 5 area over the same period is significantly more expensive: in the last 12 months the average deal closed at 14,403 AED/m².
– Historically, the area has shown a smooth increase from 8,000–10,000 AED/m² (2021–22) to the current 14,000–15,000 AED/m², while BLISS HOMES has so far been trading at a slight discount to the area (likely an economy-segment product or a specific lot type).

ROI analysis of apartment in BLISS HOMES: DLD data and real deals Continental Club Property LLC


3. Rentals: levels and dynamics

Lease contracts in the building:
– BLISS HOMES shows stable rental activity. The quarterly rental rate per m² over the last 12 months has been in the range of 835–891 AED/m²/year. The average for this period is 852 AED/m²/year.
– By comparison, across Wadi Al Safa 5 the average rental rate over the last 12 months was 773 AED/m²/year (there is a clear acceleration of rental growth over the past 2 years, with new buildings catching up in terms of levels).

Rental rate dynamics:
– In mid‑2020–2021, both the area as a whole and BLISS HOMES in particular were at significantly lower rental levels (400–500 AED/m²/year). From early 2023 there has been a confident increase to 700+ AED/m²/year (area) and 850+ AED/m²/year (BLISS HOMES).


4. Comparison, yield, fair value, outlook

ROI:
– For BLISS HOMES (based on actual rents and sales over the last 12 months): gross yield (brutto ROI) is 7.2% per annum (852 / 11,892). After factoring in typical acquisition costs (7–8% of purchase price), the effective net yield is approximately 6.7% per annum.
– For Wadi Al Safa 5, brutto ROI = 5.4% per annum (773 / 14,403), and net ≈ 5.0% with a similar adjustment.
– Thus, BLISS HOMES looks more attractive in terms of current-owner or new-investor yield compared with the area (a difference of about 1.7 p.p.).

Assessment of the “fair price” range for a target yield of 7–8% per annum (for an investor):
– For the building: the price range at which a rental rate of 852 AED/m² delivers 7–8% per annum is 10,650–12,170 AED/m².
– The actual average transaction price in the building (11,892 AED/m²) falls within this range, closer to the upper boundary.
– For the area: the equivalent investment range is 9,660–11,040 AED/m², which is noticeably below the current average transaction price (the area is now trading at a premium relative to its average rental level).


5. Conclusions on liquidity, dynamics and outlook

– The volume of sales and lease contracts in the building indicates solid demand — both sales and rentals are active, with no sharp “failures”; the building is neither “dead” nor overheated.
– The yield of BLISS HOMES is currently above the area average due to a slightly more affordable entry price combined with a relatively high rental rate.
– Given the overall trend of accelerating rental growth, the investment potential remains, but the room for further price appreciation is limited: across the area, yields are already near the lower bound for Dubai.
– For an investor, a fair purchase price is in the range of 10,650–12,170 AED/m² (if the main strategy is buy‑to‑let). At current prices (11,892 AED/m²), a normal yield is already being achieved; additional discounts are not essential.
– In the long term (3–5 years), price growth is likely to slow; the main focus should be on unit quality, competition from new buildings, and maintaining liquidity for quick resale or leasing.
– Overall, BLISS HOMES is a balanced choice for an income-focused investor seeking stability and a predictable yield above the area average.

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