ROI analysis of apartment in The Paragon by IGO: DLD data and real deals

1. Definition of the area and data structure

According to the DLD database, The Paragon by IGO is located in the Business Bay area (with Business Bay also indicated as the master project). The sales table contains a valid filter for 1-bedroom apartments (“1 b/r”), which is confirmed by several hundred transactions. For an accurate comparison, projects and area names will be used strictly as per the DLD database, without substituting “marketing” names.

2. Analysis of 1-bedroom apartment sales in The Paragon by IGO

A total of 341 transactions for 1-bedroom apartments in this building have been recorded. The quarterly dynamics of transactions and prices per m² from 2022 to 2026 were as follows:

The sales peak occurred in the second half of 2022 (launch/pre-sale).
The average price per m² started at 16,300–17,700 AED, then grew steadily throughout 2023–2024, reaching 20,276 AED per m² by June 2024.
Over the last 12 months (July 2023 – June 2024), the average price per m² for current transactions in the building amounted to 18,681 AED.

3. Comparison with the Business Bay area

Across Business Bay as a whole, price levels for 1-bedroom apartments are higher: over the last 12 months the average transaction price has been 24,655 AED per m². At the same time, the dynamics across the area are highly uneven: since late 2022, Business Bay pricing has shown stable growth with regular spikes, with average values over the past year in the range of 22,400–23,600 AED per m² (and in some quarters above 25,000 AED per m²). The transaction volume in the area reaches thousands of contracts per quarter, indicating high liquidity.

The current price level in The Paragon by IGO remains noticeably below the average Business Bay benchmark for apartments of comparable size and format.

4. Rental analysis and dynamics

According to DLD, there has not been a single recorded rental contract for 1-bedroom apartments in The Paragon by IGO or its master project over the entire available period, including the last 12 months. A similar situation is observed across Business Bay as a whole: neither for the building, nor for the master project, nor for the area does the DLD database contain valid rental contracts under the filters for 1-bedroom apartments over the last 12 months or by quarters (the selections return zero even at the area level).

This means that, based on current data, an apartment in The Paragon by IGO does not have transparent, DLD-verified statistics for leasing 1-bedroom units, and it is impossible to calculate the actual market rental rate and yield (ROI) using official contracts.

5. Final yield metrics and fair price range

Due to the zero number of rental contracts, any ROI estimates — both for the building and for Business Bay in general — cannot be made on the basis of DLD statistics. As a result, it is not possible to reliably determine an “investment fair price range” corresponding to a 7–8% annual yield, nor to compare the yield with the wider market. Recommending a discount/premium on purchase or calculating returns is practically meaningless without confirmed market rental rates.

6. Liquidity assessment and outlook

In terms of sales liquidity, the building demonstrates steady demand and a solid volume of completed transactions. The growth rate of the average price per m² indicates healthy demand for this property format and a stable transactional market. Relatively moderate price levels compared with the area average may be attractive for buyers looking to enter at a more conservative price point. At the same time, the inability to calculate actual rental yields calls into question the transparency of the investment case — especially for those focused on long-term passive income.

7. Summary

The Paragon by IGO is currently trading at a significantly lower price per m² than the average level in Business Bay for 1-bedroom apartments.
Liquidity is high, with a substantial volume of sales.
For rentals and ROI over the last 12 months, there is objectively no valid data either for the building or for the area — none of the DLD contract datasets for this period contain the required values for 1-bedroom apartments.
For an investor, this means: entry is possible below the average price level, but rental yield cannot be calculated based on the real market — meaningful estimates will only be possible once confirmed rental contracts appear in the market.
Recommendation: for medium-term investment with a focus on capital appreciation, the asset is attractive; however, as a tool for long-term, stable passive income, transparency and predictability of returns are still insufficient.